Group Head Consumer Segment

Responsible and play an active role in managing the business strategy and roadmap segments for the affluent, upper mass, mass segments, payroll business focus, and business owner focus by establishing value propositions, customer journeys, and customer insights, distribution channels, and customer relationship models, as well as sharpening usage and loyalty programs through campaign activities for each customer segment to increase business and market share for Consumer & Retail TPF (Savings, Current Accounts and Time Deposits), Debit Cards, Credit Cards, Consumer and retail loans, as well as services and services to support BNI's vision and mission is to become the leading financial institution in service and performance in a sustainable manner by optimizing and increasing profits for each customer segment to support increasing business volume and achieving consumer segment financial business targets.