Fb And Yt Growth Analyst

About Bored Panda International Department:

Bored Panda International Department is dedicated to localizing content and delivering captivating stories to our global audience. We pride ourselves on identifying trends, staying ahead of the curve, and engaging with various channels to maximize our reach and impact. We are looking for a talented and data-driven Growth Analyst to join our team and support our mission of localizing contents for diverse audiences worldwide.

Responsibilities:

As a Growth Analyst at Bored Panda International Department, you will be responsible for:

• Keeping a close eye on industry trends, competitor activity, and creating competitor analysis reports to inform our strategy and help us maintain our competitive edge in the content localization landscape.
• Generating data-driven recommendations for new channels, closing underperforming channels, and maintaining a keen eye on revenue data to support the overall growth of our International Department.
• Running experiments as requested by our headquarters and director, ensuring that we are continuously innovating and testing new strategies to maximize our reach and impact.
• Creating bi-weekly performance reports to track our progress, highlight achievements, and flag any concerns for our team to address.
• Preparing monthly performance reports for our headquarters, showcasing the effectiveness of our localization efforts and offering insights into how we can further optimize our strategies.
• Updating posting guidelines in line with headquarters' strategies to ensure that our localized content consistently aligns with the overall brand vision and objectives.
• Conducting comprehensive channel performance reviews and reports for YouTube and Facebook, evaluating performance metrics and identifying areas of improvement.

Requirements:

• Strong problem-solving and critical thinking skills
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment
• Strong knowledge of digital channels, particularly YouTube and Facebook
• Passion for staying up-to-date with the latest industry trends and best practices
• Proficiency in data analysis and reporting tools, such as Youtube & Facebook Analytics, Excel, and data visualization software
• Excellent communication and presentation skills, with the ability to clearly convey complex data and insights to both technical and non-technical stakeholders
• At least 2 years of experience in digital marketing, growth analytics, or a related role

Perks and Benefits:

• Flexible working hours to accommodate different time zones and personal commitments
• A collaborative, supportive, and dynamic work environment with a team dedicated to growth and success
• Floating holiday allowance to celebrate the occasions that matter most to you
• Full-time, remote position with the flexibility to work from anywhere
• Generous paid time off (PTO) policy to help you recharge and maintain work-life balance

How to Apply:

Please send your updated resume and cover letter answering the questions below to [email protected]. Please be informed that only candidates who will send a resume and cover letter with answer to these questions will be evaluated:

1. How do you typically analyze and interpret data to identify growth opportunities for Facebook pages and YouTube channels?
2. How do you approach monetizing YouTube channels and Facebook pages, and what strategies do you use to drive revenue growth from these platforms?
3. Can you walk me through a recent successful optimization you made for a client's Facebook page or YouTube channel? How did you come up with the strategy and what metrics did you use to measure its success?
4. How do you stay up-to-date with the latest trends and changes in Facebook and YouTube algorithms and use this information to inform your optimization strategies?
5. How do you use data visualization tools to communicate growth opportunities and successes to clients or team members who may not have a technical background?
6. Have you ever encountered a situation where a particular piece of content performed well in one international market but not in another, and how did you adjust your approach to account for this difference?