Digital Campaigner Jobs

Position Summary

The Digital Campaigner, who reports to the Communications and Digital Manager, co-leads the development, implementation and evaluation of innovative digital strategies within Integrated Engagement Strategies. The role ensures audience centric, innovative and creative online communications, outreach and engagement across various platforms for Greenpeace's campaigns and organizational priorities.

The role includes collaborating with regional, country, FR, program and project teams to analyze learnings from audience insights, external trends, and internal experiences on digital storytelling and utilise industry standard engagement and marketing tools and innovative approaches in order to inform campaign and project design, towards the goal of achieving campaign impact, broadening our reach to target audiences and deepening their engagement over time.

Digital Campaigners collaborate in developing and implementing country level supporter journeys, working with the Program and Fundraising teams, and in particular, with the Public Engagement Campaigners, in order to help grow and maintain our supporter communities, key to the success of organizational and project engagement strategies and plans.

Duties and Responsibilities

●DIGITAL STRATEGIES:

Lead the development and implementation of audience centric digital strategies within integrated project communications strategies, working closely with the project team, particularly public engagement campaigners and the digital fundraising specialist to translate campaign objectives into digital engagement opportunities. Identify strategy KPIs and metrics, ensuring they align and contribute to the country's integrated supporter journey and campaign objectives.

●CHANNEL DEVELOPMENT:

Digital Campaigners may be given oversight of specific channels. Provide ongoing channel analysis and identify strategic direction for optimisation, testing and increasing engagement according to the country strategy.

●CONTENT CREATION:

Collaborate with project teams to produce appropriate, innovative and original content for online audiences and/or digital delivery using your understanding of issue framing, storytelling and platform optimisation. Where required, this includes overseeing the briefing and production of digital content, such as video, animation, images for social media and interactive content, either through collaboration with GPSEA’s creative unit or external partners.

●DIGITAL MARKETING: Using available tools, including organic and paid digital marketing techniques, identify, propose & implement appropriate approaches and platform optimisation/SEO strategies to deliver greatest impact for campaigns while adhering to GPSEA protocols and the organisation’s identity/editorial standards.

●DEVELOPMENT: Identify evidence and research based opportunities to develop, test and implement innovative new tools and techniques for online communications and campaigning to engage audiences and increase our impact, within and across projects.

●SETTING GOALS: Align with project team and Communications and Digital manager, as well as the Public Engagement, Fundraising and Actions Team on strategic direction and goals as well as setting KPIs.

●JOURNEY: With guidance from the communications and digital manager, implement strategies for acquiring new supporters, at the same time deepening engagement and building agency with our core audience in alignment with the country journey.

●COMMUNITY BUILDINGYou will work closely with Public engagement campaigners to help them develop and deliver integrated online-offline community building and deepening strategies.

●KI STRATEGY: Work closely with Public Engagement Campaigners or KI coordinator to Identify and initiate contact relevant key influencers, creators and producers for collaboration, inline with campaign and audience-centred objectives and ensure an integrated KI strategy and a supporter journey are in place.

●FREELANCERS AND SUPPLIERS: Acquire, brief and manage production and evaluate delivery. Build a network of trusted contractors and suppliers.

●DELIVERY:

Set timelines and deliver strategic digital plans and content for multiple projects simultaneously, as required. Identify and assess any issues or broken moments in the digital engagement journey using campaign indicators, insights, testing and social listening to optimise and deliver the right message, at the right time, on the right platform to the right audiences for maximum impact.

●BUDGETS: Budget and monitor expenditures related to the function digital campaigner and for digital engagement within project teams.

●MONITORING AND EVALUATION:

Deliver compliance and quality standards on both GPSEA’s owned and non-owned digital channels. Contribute to monthly and quarterly digital performance / KPI reports. Show a deep understanding of GPSEA’s identity, editorial and legal standards, ensuring adherence to, and advocating, best practice and innovation in your approaches and production work.

Skill and Experience Requirement

●Bachelor's degree with minimum 3 years experience

●Digital storytelling and writing expertise and experience across platforms

●Knowledge and/or experience in digital content production and marketing including SEO, email marketing, channel strategies and working with audience journeys and segmentation.

●Knowledge and/or experience in social media analytics

●Experience in testing and optimisation strategies

●Strong skills in written and spoken (insert local language) and English

●Knowledge and/or experience in the digital advocacy needs of a campaigning organization/environmental organization

●Knowledge and/or experience in developing and managing the implementation of campaign communications strategies