Associate, Marketing East Java

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Life at Grab

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Get to know the Team

The team is fully responsible for all city presence in East Java and needs to be able to create excellent marketing activities in order to accelerate growth of demand. The team needs to also have the muscle skills to execute the strategy in a timely manner.

Get to know the Role

This person is someone who is responsible to translate strategy into execution planning, and has strong on the ground knowledge of the city that is assigned to determine the right channel of communication. Aside from that, this person will be fully responsible for designing and delivering marketing campaigns, marketing offline activity, branding and sponsorship then monitoring its effectiveness and efficiency. They will work with agencies to ensure good Grab presence in the city and competitor analysis.

The Day-to-Day Activities

• Monitor competitor movement in your cities (including competitor promo, branding, media placement and offline activities)
• Developing campaign implementation plan across vertical including budget, execution and post campaign report
• You are expected to track spending on timely manner
• Plan, execute, monitor and evaluate campaign / activities that you created
• Select strategic area for branding which fit with budget allocation
• Manage and Optimize budget of city to growth the demand
• Developing strategy for East Java based on local insight including data analysis and following national direction
• Collaborate with Internal Stakeholder (Operations, Business Development, etc.) and External Stakeholder (Vendor, Partners, & Merchants)
• Create weekly Report of cities performance, evaluation campaign and next action item and reported to head of area

The Must-Haves

• Experience in strategy and consulting is a plus point
• Good in written and spoken English
• Passionate about the social mission and making a positive impact in emerging markets movement
• Able to make key business decisions or provide solid recommendations based on data & analytical thinking
• Fluent in Bahasa Indonesia
• Microsoft Excel, Microsoft PowerPoint, Microsoft Word
• Excellent communication skills. Good interpersonal skills that enable one to work with people at all levels, to motivate and empower whenever necessary
• Must be willing to be based in Surabaya
• Minimum more than 4 year experience in Marketing
• Other systems & tools to help implementation and tracking
• Excellent in data and analytical skills
• Excellent in presentation, negotiation skills
• Self-starter and ability to work well in a fast-paced environment

Our Commitment

We recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers.