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Associate Digital Marketing Manager (Metasearch & Affiliates) - Transport

Company

Traveloka
Address Area DKI Jakarta, Indonesia
Employment type FULL_TIME
Salary
Category Pengembangan Perangkat Lunak
Expires 2023-08-19
Posted at 9 months ago
Job Description
It's fun to work in a company where people truly BELIEVE in what they're doing!


‎



  • Analyze and assess the performance of Affiliate Marketing & Flight Metasearch and translate quantitative and qualitative data into insights and recommendations. This includes research and competitive analysis.
  • Coordinates with external Affiliate and Metasearch partners to gather insights and leverage them for Flight business improvement.
  • Track and measure all business & marketing metrics including, but not limited to, actual spend, conversion volumes, ROI, CAC, to support the overall Digital Marketing strategy and business goals.
  • Work closely with Transport/Flight Digital Marketing Lead, supporting and defining our strategy across Affiliate Marketing & Flight Metasearch, providing strategic thinking and technical knowledge
  • Managing Flight Metasearch partnerships and Affiliate marketing partnerships
  • Report to Traveloka Transport executives periodically on Affiliate Marketing and Flight Metasearch performance, providing analysis, opinion and counsel on strategy.
  • Coordinates with internal stakeholders to enhance tracking and analyse data to develop a better understanding of market demand, supply, consumer behaviour and identify new opportunities.
  • Responsible for managing Affiliate Marketing and Flight Metasearch budget across markets, through forecasting using historical data to achieve optimum results and internally agreed targets.
  • Work alongside multiple different stakeholders such as but not limited to: Product Marketing, Digital Channels, Revenue Team, Product Managers, and Engineers to support Traveloka Transport’s objectives through Affiliate Marketing & Metasearch initiatives, with the ability to initiate and lead high impact projects.
  • Understand how to assess technical implementation related to Metasearch and Affiliate enhancement and able to collaborate with tech/product team to identify and troubleshoot the issue as well as provide potential solutions based on judgment and experience.


‎


Requirements


  • Have a knowledge in travel and leisure industry is a big plus point
  • Proficiency in Excel, Google Sheet or similar data processing tool for Data Analysis and Reporting purposes. Experienced in dashboard tools like Tableau, Google Data Studio is a plus
  • Ability to execute and achieve goals in a fast-paced environment.
  • Excellent communication and interpersonal skills with ability to manage multiple stakeholders, both internal and external. English proficiency is mandatory.
  • Familiar with analytics tools such as Google Analytics. Experience in mobile app tracking and attribution tool (or MMP) such as Adjust, Appsflyer, Branch is a plus.
  • Bachelor’s Degree or higher. Any major is welcome, but quantitative/analytical discipline is preferred.
  • Project management skills with high level of accuracy and attention to detail.
  • Numbers driven. Excellent analytical thinking and good numerical reasoning skills for data-driven decision making. Strong business acumen combined with an uncanny ability to extract and analyse data.
  • Ability to conduct critical analysis, structured thinking, diving into the data and identify key insights, to produce immediate value while keeping an eye on long-term strategy and scalability.
  • 3-5 years’ experience in digital marketing. Experience in partnering with or managing Metasearch Platforms such as Skyscanner, Kayak, Wego, etc is a big plus point.
  • Pro-active, self-driven and having growth mindset, able to maneuver and perform alongside business ambiguity.


‎


If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!