Digital Marketing Mgr Jobs

Job Number 23128415
Job Category Sales & Marketing
Location Sheraton Mustika Yogyakarta Resort & Spa, Jalan Laksda Adisucipto Km 8.7, Yogyakarta, Daerah Istimewa Yogyakarta, Indonesia VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
Job Summary
The position is responsible to execute eCommerce strategies effectively to implement for rooms and catering business. This position pulls through marketing programs and leverages sales channels and platforms based on the local needs of properties to position the hotel and its offerings in a relevant way to potential guests. Manage the day-to-day activities for social media channels. Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role assists with building deep partnerships with their Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization.
CANDIDATE PROFILE
Education And Experience
Required:

• 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred

OR

• 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major; 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.

CORE WORK ACTIVITIES
Digital Strategy Execution

• Verifies compliance and participation in company promotions and eCommerce channels
• Verifies hotels' eCommerce strategies are effectively implemented in the online platform
• Demonstrates knowledge of job-relevant issues, products, systems and processes
• Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
• Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
• Understand the working relationships between sales, revenue and F&B
• Executes annual marketing plan to budget, in consultation with the General Manager, Food and Beverage leader, Operations leaders, Sales & Revenue leaders and eCommerce leaders
• Promotes and protects brand equity
• Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
• Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
• Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.

Marketing and Communication Partnership

• Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate.
• Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
• Assists in the development and execution of the cluster marketing plan (e.g., retargeting campaign, OTA marketing, etc.).
• Executes email marketing, and display advertising.
• Creates mini-sites for domestic segment marketing efforts where needed (e.g. Weddings).
• Develops the offer landing page on Marriott.com for cluster offers.

Additional Responsibilities

• Focuses on supporting region-wide digital engagement via social media (e.g., Facebook, Twitter, Sina Weibo, wechat)
• Supports the execution of promotions campaign in F&B, weddings, spa, rooms and conferences through relevant social media channels
• Facilitates social media engagement, Hotel Website content update (especially for Food & Beverage outlets), and updating content in other digital channels (e.g., hotel websites)
• Maintains frequent, active engagement with Digital leads to verifies alignment, pull-through, and 2-way communication about status, performance evaluation, opportunities, and issues related to online programs and initiatives

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
When you join the Sheraton family, you become a member of its global community. We’ve been a place to gather and connect since 1937. At Sheraton, associates create a sense of belonging in more than 400 communities around the world. We invite, we welcome, and we connect guests through engaging experiences and thoughtful service. If you’re a team player who is excited to deliver a meaningful guest experience, we encourage you to explore your next career opportunity with Sheraton. Join us on our mission to be ‘The World’s Gathering Place’. In joining Sheraton Hotels & Resorts, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.