Ads Analytics & Insight Associate

As a Data Analyst within the AdSolutions team at Tokopedia, you will be responsible for analyzing and creating reports for brands and campaigns within the Tokopedia platform. Your insights and recommendations will play a critical role in improving the performance of our clients' marketing efforts. Additionally, you will collaborate with cross-functional teams to streamline internal processes and enhance data analysis capabilities. Your contribution will directly impact the success of our marketing strategies and overall business growth.

What You Will Do

• Continuously analyze marketing channel performance and identify areas for improvement to enhance campaign outcomes
• Collaborate on team projects to streamline and automate internal processes, optimizing data analysis efficiency
• Analyze and generate comprehensive reports for brands and campaigns running on the Tokopedia platform
• Identify improvement opportunities for the AdSolutions team’s clients based on data analysis and performance monitoring
• Work closely with the data analyst team to ensure relevant and reliable data is available for the AdSolutions team

What This Role Needs

• Ability to effectively communicate and build reports in English
• Strong passion for building analysis reports and providing data-driven insights
• Demonstrated ability to work both independently and collaboratively with multiple stakeholders
• Proficient in using Microsoft Excel is a must
• At least 2 years of relevant experience in data analysis or related fields

Preferred Skills

• Ability to adapt to a fast-paced and dynamic environment
• Familiarity with digital marketing concepts and online advertising platforms
• Knowledge of statistical analysis and data modeling techniques is a plus
• Strong analytical and problem-solving skills with attention to detail

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, e-commerce, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek, Tokopedia and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

About Tokopedia

Tokopedia is an Indonesian technology company with a mission to democratize commerce through technology. It has been a driving force behind Indonesia's digital development since its foundation in 2009, with more than 99% of districts and empowered around 12 million merchants listed nationwide. With Nakama ranging all across Indonesia, Tokopedia aims to simplify the lives of many to #FindYourPurpose together.