Sales & Marketing Associate - Fintech & Payments

About The Role

This role will act as a product marketing manager for several Fintech & Payment products: GoPay, GoPay Coins, GoPay Pinjam.

What You Will Do

• Design the communication plan, orchestrate the communication and exposure schedule, and construct creative requests to grow product awareness and support the promotion plan
• Work cross-functionally with business, product management, brand, growth & internet marketing, creative, data analytics, data scientists, operations, other Business Units, and external partners to design and execute marketing activities
• Partner with business team to define an effective promotion plan with efficient budget to ensure business target achievement
• Responsible for marketing communications and/or promotions for GoPay, GoPay Coins, GoPay Pinjam
• Together with brand team, create supporting campaigns or tapping into Tokopedia big campaigns, while ensuring prominent product placement with accurate user targeting
• Work with data analysts and data scientists to build understanding of user segmentation, product & communication affinity, marketing performance results, and promotion sensitivity to further improve our marketing effectiveness

What This Role Needs

• Outspoken, good communication skill and data presentation both verbally and in writing
• Flexible and willing to explore new initiatives and open new discussions
• Creative mindset to submit creative briefs and provide feedbacks to visual assets/copywriting produced by our in-house creative teamWell versed in Google Slides/Google Sheets/Excel producing slide reports and simple analytics
• Fast learner, strong problem solving, business acumen, proactive & positive attitude
• Proficiency in Bahasa Indonesia and English
• 1-2 years of experience in sales/business/product marketing in financial services/technology/FMCG industry
• Ability to read, interpret, and verify data from multiple formats and sources
• Ability to work as a part of a team, and build relationships with cross-functional team groups & division across all levels
• Bachelor's Degree from a reputable university from any major discipline, preferably Management, Communication, Business, or Engineering

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, e-commerce, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek, Tokopedia and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

About Tokopedia

Tokopedia is an Indonesian technology company with a mission to democratize commerce through technology. It has been a driving force behind Indonesia's digital development since its foundation in 2009, with more than 99% of districts and empowered around 12 million merchants listed nationwide. With Nakama ranging all across Indonesia, Tokopedia aims to simplify the lives of many to #FindYourPurpose together.