Marketing And Ecommerce Specialist

Position Overview:

As a Digital Marketing and eCommerce Specialist in a cosmetics firm, your primary responsibility will be to develop and implement effective digital marketing strategies to promote the brand, products, and services across various online platforms. You will play a crucial role in driving online presence, brand awareness, and customer engagement, ultimately contributing to the growth and success of the cosmetics firm.

Key Responsibilities of Digital Marketing:

Strategy Development:

• Collaborate with the marketing team to create comprehensive digital marketing plans aligned with the company's overall marketing objectives.
• Define target audience segments and develop customer personas to tailor marketing efforts accordingly.
• Conduct market research and competitor analysis to identify industry trends and opportunities for the cosmetics brand.

Content Creation and Management:

• Generate high-quality, compelling, and visually appealing content for digital channels, including social media posts, blogs, videos, and infographics.
• Maintain a content calendar to schedule and organize content publication across various platforms.
• Coordinate with graphic designers, copywriters, and other team members to ensure timely delivery of content assets.

Social Media Management:

• Monitor social media analytics, track performance metrics, and provide regular reports to evaluate campaign effectiveness and suggest improvements.
• Manage the cosmetics firm's social media presence on platforms like Facebook, Instagram, Twitter, Pinterest, and YouTube.
• Create and implement social media campaigns to increase brand visibility, followership, and engagement.

Email Marketing:

• Develop and execute email marketing campaigns to nurture leads, retain existing customers, and drive sales.
• Monitor email campaign performance, open rates, click-through rates, and optimize for better results.
• Segment email lists to deliver personalized and relevant content to different customer groups.

Search Engine Optimization (SEO):

• Optimize website content, meta tags, and images to increase organic traffic and visibility.
• Conduct keyword research and implement on-page SEO strategies to improve the cosmetics firm's website ranking on search engines.
• Stay updated with search engine algorithms and industry best practices to maintain a competitive edge.

Paid Advertising:

• Plan and manage online advertising campaigns across platforms like Google Ads, social media ads, and display networks.
• Set advertising budgets, monitor ad performance, and optimize campaigns to achieve desired outcomes while controlling costs.

Analytics and Reporting:

• Provide regular performance reports and insights to management, highlighting key metrics and areas for improvement.
• Utilize web analytics tools (e.g., Google Analytics) to analyze website traffic, user behavior, and conversion rates.

Influencer Marketing:

• Track influencer marketing campaigns and assess their impact on brand visibility and customer engagement.
• Identify and collaborate with relevant influencers and bloggers to promote the cosmetics brand and products.

Stay Current with Industry Trends:

• Implement new strategies and tools to keep the brand's digital marketing efforts fresh and effective.
• Continuously monitor digital marketing trends, emerging technologies, and innovations in the cosmetics industry.

Key Responsibilities of eCommerce Specialist:

E-commerce Strategy and Planning:

• Collaborate with the e-commerce team and other stakeholders to develop and execute effective e-commerce strategies aligned with the company's overall business objectives.
• Conduct market research and competitor analysis to identify trends, opportunities, and potential areas for growth in the online retail space.
• Define target audience segments and create customer personas to tailor marketing efforts and improve user experience.

Website Management and Optimization:

• Continuously optimize the website's user interface (UI) and user experience (UX) to enhance conversion rates and reduce cart abandonment.
• Implement A/B testing and analyze user behavior to make data-driven decisions for website improvements.
• Oversee the day-to-day operations of the e-commerce website, ensuring that product listings, prices, and promotions are accurate and up to date.

Product Merchandising and Catalog Management:

• Monitor and manage inventory levels to prevent stockouts and ensure the availability of popular products.
• Optimize product pages with compelling product descriptions, images, and relevant information to drive sales.
• Curate and organize product catalogs, ensuring that products are categorized effectively and easy to find for customers.

Digital Marketing and Advertising:

• Develop and execute online marketing campaigns to drive traffic and increase sales, utilizing various channels such as social media, email marketing, and paid advertising.
• Collaborate with the marketing team to align e-commerce promotions with overall marketing initiatives.
• Monitor the performance of marketing campaigns and adjust strategies based on data analysis.

Order Fulfillment and Customer Service:

• Address customer inquiries, concerns, and complaints related to the e-commerce platform promptly and professionally.
• Work closely with the operations team to ensure efficient order processing and timely delivery of products to customers.
• Implement processes to enhance the overall customer service experience for online shoppers.

E-commerce Analytics and Reporting:

• Identify trends and opportunities to optimize the e-commerce platform and increase revenue.
• Utilize web analytics tools and e-commerce metrics to track performance, sales, and user behavior on the website.
• Generate regular reports on key performance indicators (KPIs) and present insights to stakeholders.

Payment and Security Management:

• Oversee payment gateways and ensure secure and smooth payment processing for customers.
• Implement security measures to protect customer data and prevent fraud.

Mobile Commerce (M-commerce) Optimization:

• Stay updated with mobile commerce trends and implement best practices for mobile optimization.
• Optimize the e-commerce platform for mobile devices to provide a seamless shopping experience for mobile users.

Requirements:

• Creativity, with the ability to generate engaging content and innovative marketing ideas.
• Up-to-date with the latest industry trends and best practices in digital marketing.
• Familiarity with analytics tools to track and measure campaign performance.
• Proven experience in digital marketing, preferably in the cosmetics or beauty industry.
• Excellent communication skills and the ability to work collaboratively with cross-functional teams.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Strong knowledge of various digital marketing channels, including social media, SEO, email marketing, and paid advertising.
• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.

About the brand:

You will be working on Ginvera and Casanova, new brands by the founders of Barbara Walden cosmetics.