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Digital Marketing And Ecommerce Specialist
Company | Barbara Walden Cosmetics |
Address | Jakarta Raya, Indonesia |
Employment type | FULL_TIME |
Salary | |
Expires | 2024-01-20 |
Posted at | 9 months ago |
Position Overview:
As a Digital Marketing and eCommerce Specialist in a cosmetics firm, your primary responsibility will be to develop and implement effective digital marketing strategies to promote the brand, products, and services across various online platforms. You will play a crucial role in driving online presence, brand awareness, and customer engagement, ultimately contributing to the growth and success of the cosmetics firm.
Key Responsibilities of Digital Marketing:
Strategy Development:
- Collaborate with the marketing team to create comprehensive digital marketing plans aligned with the company's overall marketing objectives.
- Define target audience segments and develop customer personas to tailor marketing efforts accordingly.
- Conduct market research and competitor analysis to identify industry trends and opportunities for the cosmetics brand.
Content Creation and Management:
- Generate high-quality, compelling, and visually appealing content for digital channels, including social media posts, blogs, videos, and infographics.
- Coordinate with graphic designers, copywriters, and other team members to ensure timely delivery of content assets.
- Maintain a content calendar to schedule and organize content publication across various platforms.
Social Media Management:
- Manage the cosmetics firm's social media presence on platforms like Facebook, Instagram, Twitter, Pinterest, and YouTube.
- Monitor social media analytics, track performance metrics, and provide regular reports to evaluate campaign effectiveness and suggest improvements.
- Create and implement social media campaigns to increase brand visibility, followership, and engagement.
Email Marketing:
- Segment email lists to deliver personalized and relevant content to different customer groups.
- Monitor email campaign performance, open rates, click-through rates, and optimize for better results.
- Develop and execute email marketing campaigns to nurture leads, retain existing customers, and drive sales.
Search Engine Optimization (SEO):
- Optimize website content, meta tags, and images to increase organic traffic and visibility.
- Conduct keyword research and implement on-page SEO strategies to improve the cosmetics firm's website ranking on search engines.
- Stay updated with search engine algorithms and industry best practices to maintain a competitive edge.
Paid Advertising:
- Plan and manage online advertising campaigns across platforms like Google Ads, social media ads, and display networks.
- Set advertising budgets, monitor ad performance, and optimize campaigns to achieve desired outcomes while controlling costs.
Analytics and Reporting:
- Provide regular performance reports and insights to management, highlighting key metrics and areas for improvement.
- Utilize web analytics tools (e.g., Google Analytics) to analyze website traffic, user behavior, and conversion rates.
Influencer Marketing:
- Identify and collaborate with relevant influencers and bloggers to promote the cosmetics brand and products.
- Track influencer marketing campaigns and assess their impact on brand visibility and customer engagement.
Stay Current with Industry Trends:
- Continuously monitor digital marketing trends, emerging technologies, and innovations in the cosmetics industry.
- Implement new strategies and tools to keep the brand's digital marketing efforts fresh and effective.
Key Responsibilities of eCommerce Specialist:
E-commerce Strategy and Planning:
- Define target audience segments and create customer personas to tailor marketing efforts and improve user experience.
- Conduct market research and competitor analysis to identify trends, opportunities, and potential areas for growth in the online retail space.
- Collaborate with the e-commerce team and other stakeholders to develop and execute effective e-commerce strategies aligned with the company's overall business objectives.
Website Management and Optimization:
- Oversee the day-to-day operations of the e-commerce website, ensuring that product listings, prices, and promotions are accurate and up to date.
- Continuously optimize the website's user interface (UI) and user experience (UX) to enhance conversion rates and reduce cart abandonment.
- Implement A/B testing and analyze user behavior to make data-driven decisions for website improvements.
Product Merchandising and Catalog Management:
- Optimize product pages with compelling product descriptions, images, and relevant information to drive sales.
- Monitor and manage inventory levels to prevent stockouts and ensure the availability of popular products.
- Curate and organize product catalogs, ensuring that products are categorized effectively and easy to find for customers.
Digital Marketing and Advertising:
- Collaborate with the marketing team to align e-commerce promotions with overall marketing initiatives.
- Develop and execute online marketing campaigns to drive traffic and increase sales, utilizing various channels such as social media, email marketing, and paid advertising.
- Monitor the performance of marketing campaigns and adjust strategies based on data analysis.
Order Fulfillment and Customer Service:
- Address customer inquiries, concerns, and complaints related to the e-commerce platform promptly and professionally.
- Implement processes to enhance the overall customer service experience for online shoppers.
- Work closely with the operations team to ensure efficient order processing and timely delivery of products to customers.
E-commerce Analytics and Reporting:
- Generate regular reports on key performance indicators (KPIs) and present insights to stakeholders.
- Identify trends and opportunities to optimize the e-commerce platform and increase revenue.
- Utilize web analytics tools and e-commerce metrics to track performance, sales, and user behavior on the website.
Payment and Security Management:
- Implement security measures to protect customer data and prevent fraud.
- Oversee payment gateways and ensure secure and smooth payment processing for customers.
Mobile Commerce (M-commerce) Optimization:
- Optimize the e-commerce platform for mobile devices to provide a seamless shopping experience for mobile users.
- Stay updated with mobile commerce trends and implement best practices for mobile optimization.
Requirements:
- Proven experience in digital marketing, preferably in the cosmetics or beauty industry.
- Creativity, with the ability to generate engaging content and innovative marketing ideas.
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
- Excellent communication skills and the ability to work collaboratively with cross-functional teams.
- Strong knowledge of various digital marketing channels, including social media, SEO, email marketing, and paid advertising.
- Familiarity with analytics tools to track and measure campaign performance.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Up-to-date with the latest industry trends and best practices in digital marketing.
About the brand:
You will be working on Ginvera and Casanova, new brands by the founders of Barbara Walden cosmetics.
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