Digital And Social Media Marketing

Key Responsibilities:
• Implement online tools that promote organizations and boost client engagement
• Responsible for assisting a company in designing and implementing its digital media plans and strategies to promote its products or services online
• Help achieve marketing goals by implementing effective advertising on media platforms that target specific demographics with ads based on an individual's interest
• Build digital campaigns, oversee content creation, and monitor projects' progress toward completion. Also ensure these campaigns are released on time and remain effective for extended durations
• Develop strategies for clients company's social media presence. In addition, assist in tracking general trends and ways for the clients to gain notability, leading to increased sales.

Requirements:

• Need to be skilled in data analysis, have excellent writing and storytelling ability, and be aware of key trends
• Must also know how each platform works differently so that the right one will work for a business's needs
• Hands on experience using social media for brand awareness
• Understanding of SEO and web traffic metrics
• An ability to identify target audience preferences and build content to meet them
• Strong written and verbal communication skills
• Strong analytical and project management skills
• BSc degree in Marketing, Advertising or relevant field