Growth Specialist (Indonesia, Blockchain)

Krystal is the simplest self-custodial wallet for Web3. On a single application, access cutting-edge portfolio management & market insights tools, swap & bridge tokens, earn passive income and participate in token sales via its IDO launchpad, KrystalGO. Additionally, users earn points and rewards from in-app activities as part of its loyalty program.

Krystal currently supports DeFi services on 11 blockchain networks, including Ethereum, BNB Smart Chain, Polygon, Avalanche, Fantom, Cronos, Arbitrum, Aurora, Klaytn, Solana, and Optimism. Krystal is available on both mobile app (iOS and Android) and web app. Our offices are located in Vietnam and Singapore

Growth Specialist for Indonesian market

Krystal is setting up a new team in Indonesia to help promote our brand in Indonesia and acquire local Indonesian users. They will build and execute user acquisition strategy, be the face of Krystal for all our activities in Indonesia, identify local partners Krystal should work with and lead the relationship with them, and attend various industry events in Indonesia to represent Krystal.

• Create and implement comprehensive on-and-offline marketing campaigns tailored to the Indonesian market
• Adapt global marketing materials, including website content, whitepapers, blog posts, and tutorials, to resonate with the Indonesian audience and comply with Indonesian regulations
• Update the team on industry trends, regulatory changes, and user preferences to inform marketing strategies and adapt to market conditions
• Monitor key marketing metrics, such as user awareness, trials, and acquisition and provide regular reports on campaign performance and user behavior
• Develop and share compelling content to educate, engage, and foster a sense of community among Indonesian users.
• Manage and grow our social media presence in Indonesia, especially on Twitter and Telegram
• Conduct thorough market research to identify target audiences, understand user behavior, and analyze competitors within the Indonesian cryptocurrency market
• Collaborate on co-marketing initiatives, joint events, and educational campaigns to drive adoption of Krystal wallet in the Indonesian market.
• Identify and support Indonesian Business Development Manager to establish strategic marketing partnerships with local crypto influencers, blockchain projects, crypto exchanges, and media outlets to increase brand visibility and user acquisition

Requirements:

• Fluency in spoken & written English and Bahasa Indonesian is a MUST
• Proficiency in using marketing tools and platforms, such as Google Analytics, social media management tools, and email marketing software
• Creative thinking and the ability to develop innovative marketing ideas that resonate with the Indonesian crypto audience
• Strong knowledge of digital marketing channels, social media platforms, and community management in the crypto space
• Analytical mindset with the ability to interpret data, identify trends, and optimize marketing strategies accordingly
• 1-3 years of experience in Markerting, Business Development, or a similar role in a crypto startup is a MUST
• Bachelor’s degree in Marketing or Business fields
• Go-getter mindset

Note: Due to huge number of applications, only shortlisted candidates will be contacted. Thanks for your understanding.