Email Marketing Manager For Email Marketing Agency

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

We are currently seeking a highly skilled and results-oriented Email Marketing Manager for Our Email Marketing Agency client (Redwood.so). As an Email Marketing Manager, you will be responsible for planning, executing, and optimizing email marketing campaigns for our clients. You will work closely with our clients and internal teams to develop effective email marketing strategies, design compelling email templates, implement targeted segmentation, and analyze campaign performance to drive engagement and conversions.

Responsibilities

• Ensure all email campaigns are optimized for deliverability, open rates, click-through rates, and conversion rates.
• Collaborate with cross-functional teams, including designers, copywriters, and developers, to create cohesive and compelling email campaigns.
• Conduct A/B testing and apply data-driven insights to continuously improve email performance, including subject lines, content, design, and send times.
• Develop comprehensive email marketing strategies that align with clients' business goals, customer journey, and industry best practices.
• Monitor and analyze key email marketing metrics, such as open rates, click-through rates, conversion rates, and revenue attribution, to optimize campaign performance and ROI.
• Implement email marketing campaigns using industry-leading email marketing platforms, ensuring accurate targeting, segmentation, and scheduling.
• Collaborate with clients to understand their email marketing objectives, target audience, and brand guidelines.
• Ensure compliance with email marketing regulations (e.g., CAN-SPAM Act, GDPR) and best practices for data privacy and permission-based marketing.
• Stay up-to-date on industry best practices, email marketing tools, and trends to ensure clients receive the most innovative and effective email marketing strategies.
• Stay up-to-date with industry trends and emerging email marketing technologies, tools, and tactics, and apply them to enhance campaign effectiveness.
• Create engaging and persuasive email content, including subject lines, copy, and calls-to-action, to maximize open rates, click-through rates, and conversions.
• Design visually appealing email templates and layouts that effectively communicate clients' messages and align with their brand identity.

Requirements

• Excellent communication and interpersonal skills, with the ability to effectively collaborate with clients, internal teams, and external vendors.
• Bachelor's degree in Marketing, Communications, or a related field. Relevant certifications (e.g., Email Marketing, Marketing Automation) are a plus.
• Strong copywriting skills, with the ability to craft compelling email content that drives engagement and conversions.
• Solid understanding of user experience (UX) principles and how they apply to email marketing.
• Excellent English fluency
• Excellent understanding of email marketing analytics and metrics, with the ability to derive insights and make data-driven decisions.
• Proficiency in email marketing platforms such as Mailchimp, Campaign Monitor, or similar tools, with experience in setting up, managing, and reporting on email campaigns.
• Overseas graduates are preferable
• Strong knowledge of email marketing best practices, including segmentation, personalization, automation, and deliverability optimization.
• Proficiency in HTML and CSS for email template customization and troubleshooting.
• Proven experience as an Email Marketing Manager or in a similar role, preferably within an email marketing agency or digital marketing environment.

Benefits

• Monthly Salary Range is 2500 - 3500 USD
• Work From Home
• Flexible Working Hours
• High Paid