Content Marketer - Email Marketing (Yogyakarta)

amalan, a leading debt relief company based in Yogyakarta, is currently seeking a skilled Content Marketer - Email Marketing with a strong focus on Email Marketing. As a Content Marketer - Email Marketing, you will play a key role in developing and executing email marketing campaigns that engage and convert our target audience. Your creativity, strategic thinking, and strong communication skills will be crucial in driving our content marketing initiatives.
Responsibilities:

• Conduct A/B testing and analyze campaign performance metrics to optimize email content and improve conversion rates.
• Develop and execute email marketing campaigns to generate leads and nurture customer relationships.
• Create compelling and persuasive content for email campaigns, including newsletters, promotional emails, drip campaigns, and automated workflows.
• Monitor and report on email marketing KPIs, providing insights and recommendations for future campaigns.
• Familiarity with using AI tools to support the works and keeping updated with AI tools related to content marketing.
• Collaborate with cross-functional teams to align email marketing strategies with overall marketing objectives.
• Stay up-to-date with industry trends and best practices in email marketing to ensure continuous improvement.

Responsibilities:

• Proven track record in developing and executing successful email marketing campaigns.
• Minimum of 2 years of professional experience as a Content Marketer or Email Marketing Specialist.
• Analytical mindset with experience in analyzing email marketing metrics and using data to drive decision-making.
• Excellent written and verbal communication skills in both English and Indonesian.
• Strong organizational and time management skills, with the ability to prioritize and meet deadlines.
• Ability to work collaboratively in a cross-functional team environment.
• Strong knowledge of email marketing best practices, including segmentation, personalization, deliverability, and compliance.
• Demonstrated ability to create engaging and persuasive content that resonates with the target audience.
• Proficiency in email marketing tools and platforms such as Pardot, HubSpot, or similar.

Preferred Qualifications:

• Experience in the financial services industry or related field.
• Familiarity with marketing automation and CRM platforms.

amalan is an equal opportunity employer. We value diversity and inclusion and encourage applicants from all backgrounds to apply.