Digital Campaign Specialist (Gaming)

We are seeking a highly creative and skilled Digital Campaign Specialist to develop visually compelling and effective ad creative for our digital marketing campaigns.

The Digital Campaign Specialist will be responsible for designing and optimizing ad creative that resonates with our target audience and drives performance metrics such as click-through rates and conversions.

The ideal candidate will have a strong portfolio of creative work, a deep understanding of design principles, and the ability to work collaboratively with cross-functional teams.

• Provide regular ad creative updates to stakeholders and senior management
• Participate in brainstorming sessions and provide creative input and ideas
• Stay up to date with design trends, technologies, and best practices
• Ensure all ad creative is optimized for different digital platforms and meets technical specifications
• Develop and plan ad creative for digital marketing campaigns, including display ads, social media ads, search ads, and other digital media
• Optimize ad creative for performance by conducting A/B testing and analyzing performance metrics

Qualifications

• Detail-oriented and able to ensure all ad creative meets design and technical specifications
• Excellent communication skills and ability to work collaboratively with cross-functional teams
• 3+ years of experience in ad creative development and design, preferably in a B2C environment
• Acknowledged of digital advertising platforms and technologies
• Able to manage multiple projects simultaneously and meet project deadlines
• Strong portfolio of creative work that demonstrates expertise in design principles and aesthetic sensibility
• Familiar with digital marketing channels such as social media, app campaigns, and search engine marketing