Communications Manager, Indo & My (Contract)

Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played PC game in the world, over 100 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience.

We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.

That's where you come in.

This is a contract role with a limited term reporting to the Marketing Services Manager. As the Riot Communications Manager, you will create a comprehensive strategy of communication and engagement across all the portfolio of Riot Games’ players and prospects across all forms of media. You will be responsible for increasing the fan base, building the brand, fostering positive climate/buzz/hype, and establishing a feedback loop with players via social networking and Public Relations. You’ll develop relationships with traditional and digital media outlets, both enthusiast and mainstream, and execute successful communications strategies that’ll help bring our games to more players across Indonesia & Malaysia.

As the Riot Communications Manager, you will be responsible for creating and executing our country channel strategies, and work closely with the local publishing team to ensure our games continue to resonate with our players - whether communicating through influencer partnerships, social media, community events, or other earned and owned channels.

You will work across our game and esports portfolio, collaborating closely with the brand manager and influencer manager in the team to promote content and campaigns across different platforms and channels.

You will participate in a community of practice around player communications and community, ensuring we're all pushing in the same direction and working from the same playbook when we talk to players.

Responsibilities

• Provide editorial support across all player-facing communications materials as needed, be it for influencer engagement or social content copywriting
• Other duties as assigned
• Align on communications goals and success metrics for campaigns. Enhance the team's collective knowledge of campaign performance, future audience and landscape
• To collaborate with Hub marketing communications team to align on overall vision and direction
• Grow and amplify unique country initiatives alongside the Brand Manager and Influencer Manager to deliver player value
• Identify and report on digital/social media trends, tactics, and technologies while developing strategic recommendations that inform communication programs
• Hub to align on any global or regional communications messaging
• Grow awareness for and reinforce the legitimacy of all Riot Games like League of Legends, VALORANT, Wild Rift, and Teamfight Tactics.
• Working with Insights team - identify, assess and share earned and owned channel opportunities for our game titles
• Execute the Communications strategy that will guide influencer partnerships, social media, community events, our game clients, or other earned and owned channels, ensuring its consistency with global strategy while supporting the expansion of our games in Indonesia & Malaysia
• Provide local Country Managers with strategic communications counsel, particularly in the event of emergent crisis or thought leadership opportunities, working alongside the Singapore
• Promote and cultivate the internal Riot culture and promote high morale to achieve desired productivity through good working relationships, respect of authority, proactive attitude, and a safe workplace environment
• Build comprehensive social media strategy across multi-social media networks by supporting ATL execution and driving positive engagement
• Work closely with Singapore Hub team, and the rest of local Publishing team to drive integrated communication across all our games, at the same time championing the cultural needs for Indonesia & Malaysia.

Required Qualifications

• Experienced: you have 5+ years of related experience, preferably at full service advertising, communications or creative content agency/company
• A Communications dynamo: you are experienced in implementing successful communications campaigns with passionate audiences
• Gaming & entertainment market knowledge: you have deep empathy and insights for the wants and needs of the next generation of audiences entering the market
• A Player Engager: you're a gamer by heart and identify with the audience, that's why you're great at hooking player attention and keeping them enthused for more of Riot Games in the Indonesia.
• Collaborative: you know not to dive in solo against your challenges, and that involving team members and working smart in a cross matrix organization will help you leverage obstacles and help you scale far beyond the limits of a single person
• Bilingual (English and Bahasa Indonesia speaker): you are fluent in English and Bahasa Indonesia, have excellent verbal and written chops for both languages, with strong native cultural understanding cultures
• A Thoughtful Problem Solver: whether out in the community or in a meeting room, you enjoy the challenges of complex real world player pain points and use your marketing skills and social media knowledge in identifying the most elegant if not witty solution to solve them

Desired Qualifications

• Community management experience
• Knowledge and perspective on the global streamer community and ecosystem
• Participated in a game launch or major campaign
• Exposure to non-gaming entertainment marketing
• Live event experience. Familiarity with esports is a plus

Don’t forget to include a resume and cover letter. We receive a lot of applications, but we’ll notice a fun, well-written intro that shows us you take play seriously.