Category Marketing Manager Jobs

Position Snapshot
Location: Jakarta
Company: Nestlé Indonesia
Employment Status: Full Time
Position Summary
Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
As a Category Marketing Manager at the Business Unit, you are responsible to manage and develop the Category/Subcategory/Brands in the business to support long term Category growth and profitably increase market share.
A Day In The Life as Category Marketing Manager

• Choose target consumers by using attractiveness and ability to win, develops consumer insight, understands target consumer perceived values of brands
• Deliver tastiest and healthiest food/beverage experiences within brand portfolio in a way that contributes to CSV (Creating Shared Value)
• Responsible engagement strategies and the creation of attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted Nutrition, Health, and Wellness leader.
• Develop Brand Essence (developed or applied from SBU/GMB)
• Understand shopping behaviors and motivations of target consumers, help design shopping experiences that delight consumers/shoppers. Develop brand portfolio strategy, contribute to pricing and promotional strategy, propose brand portfolio for key channels and key customers
• Ensure adherence to all company principles and policies.
• Manage the development and execution of strong functionally aligned brand and ICP (Integrated Commercial Planning), responsible for the performance, health and strategic alignment with the Market Business Strategy. Understand business impact and prioritizes Fixed Marketing Expense and TTS (Total Trade Spend) investment of your brands.
• Develop and coach direct reports, ensuring performance & development discussions are conducted on time. Make recommendations for inclusion in talent programs and succession plans as appropriate.
• Develop and successfully execute Bigger, Bolder and Better innovation & renovation for her/his brands

What Makes You Successful

• Minimum 8 years commercial experiences, especially marketing in FMCG
• Experienced in leading and managing cross functional teams

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.
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Disclaimer:
Beware of job scams on behalf of PT. Nestlé Indonesia. We will never ask for payment to process documents, refer you to a third party to process applications or travels, or ask you to pay costs. NEVER transfer money to anyone suggesting they can provide employment with PT. Nestlé Indonesia. We will reach you through our official email only (domain: id.nestle.com) 
We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.