Apprenticeship – Digital Marketing For App Campaign

Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.
Responsibilities

• Explore and research for new trend on digital marketing creative asset and app campaign.
• Liaise with technical team to resolve issues found during testing.
• Support user acceptance test for Pulse related feature, execute and record all testing result/activity.
• We DO Pulse (Pulse) App Campaign
• User Acceptance Test (UAT)
• Owning creative asset development from ideation brainstorming, liaise with creative designer until approval circulation from respective department.
• Build report and analyse Pulse user activity, download, registration, and monthly active user.
• Creative Development
• Support Pulse campaign rollout from ideation, communication, execution and tracking/monitoring.
• Manage regular engagement communication through various own channel, e.g. email, WA, push notification.
• Data Analysis & Reporting
• Compile and analyse Campaign result for reporting and lesson learn for future campaign improvement.

Requirements

• Familiarity with Microsoft Word, Excel, and PowerPoint
• Strong data analytical skill and desire to learn along with professional drive
• Good administration and documentation skills
• Willing to do WFO (3x a week) and WFH (2x a week) in South Jakarta
• Committed to do 6 months internship period
• Final year or fresh graduate from any major
• Excellent verbal and written communication skills

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.