Shopper Insights And Analytics Lead, Sea

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and recommendations. Also, you will have the responsibility to ensure shopping is integrated into marketing plans and programs as well as supporting the cross-category shopper insights agenda.

How You Will Contribute

You will:

• Generate behavior changing insight and identify effective levers of engagement
• Continuously optimize business through data, tracking, learning
• Curate an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, brand Identify and leverage growth opportunity in retail environment for the area of geographic responsibility
• Drives action oriented insights on innovation, communication and brand growth imperatives to shopper, customer and net revenue planning teams
• Provide strong guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable, growth oriented insights at a retail level
• Be responsible for developing consumer selling stories using the consumer segmentation framework as its data foundation

What You Will Bring

A desire to drive your future and accelerate your career with experience and knowledge in:

• Strong knowledge and usage of market segmentation models
• Able to partner well with marketing, sales and external agencies
• In-depth knowledge in analyzing and creating visualizations of large amounts of data
• Proven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organization
• High proficiency in base business tools (Excel/PowerPoint), with expertise in data modelling with data visualization tools (experience with Tableau is a must)
• Experience in presenting to retailer teams, and in negotiation planning/joint business planning
• Experience in using retailer / customer data, shopper insights and analytics to develop compelling retail customer plans ideally in the FMCG/CPG industry

No Relocation support available, however for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy

Business Unit Summary

Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob’s crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Shopper Insights

Insights