Senior Brand Marketing Strategist Executive

Qualifications:

• Crafting the strategy to penetrate the overall market & finding rooms for improvement through real customer insights and latest business trends
• Ability in strategic decision in order to boost business performance
• Major experiences in marketing communication
• At least 2-3 years of working experiences in Brand Marketing Strategist with any major

Responsibilities:

• Conduct research & propose a refined communication plan for the corporate brand
• Create the long term brand plan & pitch external parties to support the plan (creative agency, media buying agency, etc.)
• Regular survey both to existing and potential customer, then come up with action plans
• Manage email blast, working with external developer to build system & regularly update the database and content
• Work closely with CEO & reporting to major shareholders in order to come up with a well-planned agency, etc.
• Conduct offline activities & adhoc project to support main objective
• Working with external agency to craft the strategy and action plan to achieve higher number of clicks & improve conversion rate
• Find potential partners to enhance customer value (e-commerce, retail, brands, etc.)
• Manage aftersales initiatives and promotions e.g., sales promo, gift to loyal customer, etc.
• Create & update news content for the website
• Design the 360-degree communication plan (ATL, BTL, Online)
• Work closely with Marcomm department to align the website with overall brand guideline & strategies