Brand Strategist Intern - Physical Goods

About The Role

In this internship role, you will have a chance to support the Physical Goods Brand Team's marketing initiatives. This role will help to manage the project deliverables, execution, and reporting - which will need your ability to liaise with the Physical Goods business team (PGC & RMs), creative team, and our in-house marketing channel team (e.g KOL, social media, internet marketing, offline media).

To excel in this role, you must have a basic fundamental knowledge of branding and marketing mix, negotiation & persuasion skill, strong project management, and an eye for trends & creativity.

What You Will Do

• Liaising with the physical goods (PG) business unit team & marketing channels team (e.g. KOL, offline media, internet marketing, social media) for channel activation needs
• Supporting other PG Brand marketing initiatives
• Oversee the project timeline to ensure the timeliness of deliverables
• Preparing documentation as brief for creative & supervise the development of creative materials for both in-app & external channels
• Consolidating & documenting marketing activities report (e.g performance & airing proofs)

What You Will Need

• Fundamental knowledge of brand strategy & marketing mix
• Enrolled in the undergraduate program in Marketing, Advertising, Management, and Communications
• Proficient in MS Office or Google Sheet
• Proven organizational experience or project management is a plus

About the team

The Physical Goods brand team is a 7 personnel team, with 2 sub-teams - spending our daily time either orchestrating the marketing initiatives between the PG business & the rest of the marketing team or talking about what to eat for lunch.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, e-commerce, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek, Tokopedia and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

About Tokopedia

Tokopedia is an Indonesian technology company with a mission to democratize commerce through technology. It has been a driving force behind Indonesia's digital development since its foundation in 2009, with more than 99% of districts and empowered around 12 million merchants listed nationwide. With Nakama ranging all across Indonesia, Tokopedia aims to simplify the lives of many to #FindYourPurpose together.