In-App Marketing Strategist Jobs

About The Role

If you’re looking to be a part of a dynamic, highly analytical team and an opportunity to dive deep into projects surrounding in-app campaigns that lead to user engagement and conversion, look no further. As an In-app strategist, you’ll execute a successful in-app marketing campaign by combining user behavior and creative content. The role is about executing, and analyzing in-app marketing creatives.

As an In-app strategist, you’ll be an instrumental cog in the Marketing wheel of Gojek. Based in Jakarta, Indonesia, you’ll execute our in-app campaigns that directly influence user engagement and conversion rates. You’ll get a front row seat (and get your hands dirty) in executing in-app campaigns, marrying insights from user behaviors and trends with creative, relatable content. You’ll prioritize marketing strategy based on team objectives, and follow the team’s KPI that has been set.

What You Will Do

• Managing In-App project request across Gojek BU’s with ideal timeline and stakeholder management
• Take ownership of the Brand Marketing’s KPI and support Gojek main KPI
• Working hand in hand with Art Director, Copywriter, and Graphic Designers
• Making In-App strategist from effective user journey, segmentation, and other direct or indirect influence based on campaign strategy
• Always aim for a seamless journey and clear delivery of the idea and message
• Exploring transaction data, customer activity within apps and actual customer insights for creatives needs
• Contribute in brain-storming sessions, execute and optimize in-app marketing creatives

What You Will Need

• A creative design-thinking and problem-solving mindset that can work in increments and exponents
• Fluent in English (speaking and writing)
• Experience using Asana and tableau is a plus
• Strong team player; possesses team synergy skills with a high level of enthusiasm in collaborating in a cross-functional team; ability to balance attention to detail with swift execution
• At least 2 years of work experience in marketing fields especially project management and campaign strategy
• Open to new challenges and upcoming trends and are excited to explore them
• Able to process data sources into insight and regular reports
• Ability to navigate, transform and embrace changes skillfully

About the Team

The In-App Brand Marketing team, part of the larger Brand Marketing team, is a family of marketing strategists, copywriters, art directors, and graphic designers. We collaborate with various stakeholders and cross-functional teams within Gojek to gather insights, create key objectives, and plan, develop, and execute marketing campaigns. In particular, we build and manage our Gojek app homepage’s content strategy, aiming to reach in-app communication objectives through the content we push out. As an integral team within the Brand Marketing stream, we also ensure all our efforts work to strengthen our brand perception with the general public.

Some of the past campaigns we’ve rolled out include Kororo O2O with Gojek, which won a Silver MMA Indonesia Smarties™ Award in 2020. One of our favorites is the annual Gojek user report called ‘kejoG’ where we collaborate with various multi-function teams within Gojek to relay personal data stories for each Gojek user about their past behaviors. Currently, our team has been working on some safety campaigns and a lot of exciting experimentations.

As a team, we communicate predominantly through Slack and Zoom - both for work related tasks and non-work related activities. We enjoy hosting our monthly game nights and candid curhat sessions. Working from home, we’re glad we’re still able to connect and maintain such strong ties with our team members, and with the organization as a whole.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, e-commerce, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek, Tokopedia and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

About Tokopedia

Tokopedia is an Indonesian technology company with a mission to democratize commerce through technology. It has been a driving force behind Indonesia's digital development since its foundation in 2009, with more than 99% of districts and empowered around 12 million merchants listed nationwide. With Nakama ranging all across Indonesia, Tokopedia aims to simplify the lives of many to #FindYourPurpose together.