Marketing Coordinator Jobs

Responsibilities

As the Marketing Coordinator for EF English First for Kids and Teens franchise business, you will be responsible for helping EF English First centers of a franchise group to develop strategic local marketing plans that deliver on their business objectives, while leveraging the national marketing tools, programs, and plans. With a thorough analysis of customer behavior, you will be responsible for developing and delivering market insight to the business to improve brand awareness, acquiring high-quality marketing leads, and successful sales and marketing activities. With support from the EF Central team, you will ensure the promotions are run accurately and to EF standards. You will also be responsible for the marketing materials including displays at POS, CRM, internal engagement, and customer-facing materials.

s

• Consult and coach the EF English First team to enhance marketing effectiveness by creating an integrated marketing program rooted in strategic planning, with measurable goals, that delivers on business objectives
• Equip the EF English First team with the knowledge and tools they need to properly guide their marketing strategies and measure results
• Lead and educate the EF English First team on marketing objectives, activities, goals, and resources
• Develop and align strategic marketing plan across all EF English First centers in the group
• Review local creative and marketing activities to ensure compliance with EF English First brand standards
• Develop and deliver data-driven recommendations that drive continuous improvement and fast change
• Serve as marketing focal point for the group and EF English First team in assigned Area. Liaise between the EF Central marketing team and EF English First team to facilitate knowledge, understanding, and implementation of national marketing tools – in that capacity, frequent business travels within Indonesia are required
• Lead and participate in group business reviews and meetings
• Direct EF English First team to create marketing strategies that improve customer retention and drive new referrals to deliver long-term, sustainable student growth
• Develop strong working relationships with the EF English First team and become a vital, strategic advisor to their center’s business
• Empower the EF English First team within the group with the knowledge and skills to properly manage their local agencies, ensuring good communication, collaboration, and delivery of results

Requirements

• Ability in planning and forecasting through strong analytic skills in sales figures and insights
• At least 2 years of experience in retail marketing management/leadership role
• Proficient in both spoken and written English and Bahasa Indonesia (active)
• Driven, highly motivated, and passionate about sales and marketing
• Excellent communication and ‘people’ skills and the ability to build strong relationships with franchisees, EF English First team, and the EF Central team
• Relevant degrees and training in the fields of marketing or retail
• Great presenter and strong persuasion skills
• Be a champion of innovation with the sound market and industry knowledge
• A good team player and strong ability to lead and motivate the team to increase sales
• Ability to work under pressure and handle challenging situations
• Ability to work under pressure and handle challenging situations
• Ability to manage finance, budget, and performance reports