Editor In Chief Jobs

As the Editor in Chief you are responsible for the development of the audience strategy and the execution of this strategy for your specific market. You will have the opportunity to positively impact millions of lives through the development of credible and engaging health content & tools. By understanding the target audience’s needs you will provide direction & guidance to enable successful user and engagement growth of the Hello Health platform.

Leadership, Management & Strategy

• Work directly with the Country Manager, Regional Head of Content and SEO, Chief Digital Officer and other key business stakeholders locally and regionally to develop, hone and communicate the audience & content strategy for the local business.
• Leverage your own experience, insight, and local understanding of the audience preferences, behaviors, and needs to provide a plan that provides a complete and engaging user experience for our existing and future audiences.
• Clearly communicate the Vision, mission, and values of Hello Health to the teams under your leadership and always provide a constant direction to the team ensuring a cohesive and engaged environment for the team.
• Work with existing teams and recruit new team members within the content, creative & medical fields to bring the plan to life. Ensure that these teams are provided the guidance, support, and training needed to facilitate their personal and professional development and growth.
• Manage the day-to-day activities and responsibilities for the whole content and audience team, providing clear structure, processes, and guidance to manage these activities. Constantly providing insight and input into enhancing the productivity and quality of the team’s work.
• Develop a detailed delivery plan that ties to the overall strategy, working with operations teams to ensure that resources required for delivery of the plan and strategy are in place to enable success.
• In addition to local responsibilities, ensuring that local responsibilities take priority, you may be required to provide ad hoc support on regional client work. Work directly with the EVP of Marketing and Operations, Regional Branded Content, Regional Marketing Team, and other regional key business stakeholders to develop and share best practices on Branded Content to enhance team efficiency and effectiveness, and the development and execution of effective client strategies.
• Complete detailed analyses of the market, competition & changing landscape of the digital content and health industries and come up with insights to support and enable the development of the audience strategy.

Content Operations & Execution

• Play a key role in the company biorhythm (communication calendar) to ensure alignment between your function, the commercial function and other key functions including marketing.
• Review, edit & publish content to the platform as needed to ensure the production quantity and quality KPIs are met in the market. Manage a team of editors, writers & content creators to complete all required content production monthly.
• Sync regularly with the Marketing team to plan and come up with growth strategies to help drive an increase in audience performance and engagement across all channels, including SEO, social media and PR.
• Work closely with the commercial leadership team to oversee the creation of client content plans, strategies and support the delivery of the content and performance of these campaigns.
• Oversee the development, growth and management of our Medical Network, Medical Associations, and Expert freelance network to facilitate the creation of high quality, credible and trustworthy health information for the platform.
• Work together with the data teams, insight teams and other local teams to create content and audience growth plans that are based on data, insight and a deep understanding of the audience and business needs.
• Leverage the existing playbooks, processes & guidelines from the company to set up, run and optimize the local content operations flow from Content Ideation through to content creation, medical review, publication, and distribution of content.
• Lead the development of the annual, monthly & weekly content plans for the platform ensuring alignment between commercial, audience, product & marketing to facilitate overall business growth.
• Manage processes, guidelines & workflows for the CMS platform and work with product, data and tech teams to suggest improvement to our systems to improve performance and operations.
• Govern the implementation of and compliance to quality assurance processes. Ensuring both SEO and editorial best practices are covered to enable the production of best in market health content & information.

Performance Analysis & Reporting

• Drive results through the constant analysis and review of data to improve and optimize performance of the teams and the processes.
• Report regularly to the wider organization & management to provide clear, concise, and well thought through recommendations for improvements that will drive impact and improve business outcomes.
• Dive deeply into the dashboards, analytics tools and insight reports of the platform, audience, content, and operations to provide input into improvements and adjustments to the plan & strategy as needed.
• Contribute to the development of reports and slides for management meetings, team meetings and client meetings as needed.
• Support with the reporting for client campaigns that relate to content, traffic and on-platform deliverables such as pageviews, sessions and engagement.
• Oversee the team’s performance through regular, frequent, and detailed review sessions that are numbers-oriented and develop improvement plans for the teams to grow the capabilities of the team.

Requirements :

• Innovative leader with a strong drive to improve performance, drive impact and create great user experiences for audiences on and offline.
• Self-motivated individual who takes the initiative to set up, manage and optimize detailed processes that govern quality and operational performance.
• 5-10+ Years in editorial and content management and leadership with a proven track record of high performance, audience growth & commercial success.
• Website content development, social media, and video content experience preferred.
• Highly detailed oriented with an understanding of more technical aspects of the digital editorial process including experience with data analytics tools, CMS systems and insights tools.
• Must have a bachelor’s degree or higher in Journalism, English, Communications or other relevant field or commensurate experience with a minimum of 7 years of relevant writing experience.
• Strong experience working with SEO, from managing SEO best practices, analysis of SEO using Google Search Console and other SEO tools including (Ahrefs, Moz, SEMRush etc.)