Director / Senior Manager Ecommerce

Ecommerce Director / Manager is responsible for the online sales of the brand. They oversee the look and feel of the company website and are responsible for generating sales via online channels. Oversee digital marketers, web and software developers to contribute to website traffic, design and structure.

Responsibilities

·Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting

·Develop and implement ecommerce strategy in order to improve website performance

·Work with developers to improve website speed

·Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition

·Re-Platforming website to new CMS, making website mobile capable

·Research market in order to discover new trends and technologies in order to improve website performance

·Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve kpis

·Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media

·Develop content calendar and oversee website uploads and landing pages development

·Report on performance

Qualifications

·Minimum 3 to 5 years’ experience in a similar role

·Bachelors’ degree in Digital Marketing or related field.

·Knowledge ofimplementingdigital marketingconceptssuchas PPC,SEO,socialmedia,displayand affiliate channels.

·Confidencedeveloping and overseeingretail andeCommerce-focuseddigital Marketing strategies.

·Excellent understanding ofUX,web design, customer flowand web analysis.

·Confidence intraffic analysis,reporting toolsand optimisation.

·Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.

Wish to haves:

·Understanding and experience in, UX, Adobe Photoshop, InDesign, Dreamweaver and Google Analytics

·High proficiencyinrelevant tools,Adobe Photoshop, InDesign,Dreamweaverand Google Analytics.

·Broad experienceof attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation.

·StrongMarTechbackground, with experience managing marketing and tech teams

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