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Brand Executive - Jakarta

Company

EdenFarm
Address Area DKI Jakarta, Indonesia
Employment type FULL_TIME
Salary
Category Transportasi, Logistik, Rantai Pasokan, dan Penyimpanan
Expires 2023-08-23
Posted at 9 months ago
Job Description
Responsibilities:
  • Increase local awareness and mindshare of the brand through offline presence, campaigns, and events as a media to execute activation programs
  • Liaise and work closely with third parties: agency, event organiser, vendor, local media, marketing-partners including but not limited to pitching, media buying, or marketing-partnership scheme.
  • Develop, conceptualise, plan and organise marketing activation programs including trade shows, exhibitions, massive events (conference, summit), and small-group events (workshops, seminars).
  • Initiate derivative action plans based on an initiated grand marketing plan to be fitted with local/ regional/ city's characteristics and potentials to ensure maximised presence and enhancing offline engagement that leads to conversion.
  • Progressively update on multi-operational dashboards and project management tools to make sure every single process of each project/ campaign runs as well as the plan (timeline, checklist, dateline, etc.)
  • Keep abreast of current offline marketing trends and stay up to date with the latest best practises in the industry.
  • Be at the cutting edge of marketing best practises to determine areas of marketing opportunity that can improve the city's marketing performance and company’s growth.
  • Responsible and taking ownership of the city’s OKRs related to activation and lead-generation process and results within the funnel by maximising acquisition programs.
  • Lead and conduct the overall implementation of offline marketing activation programs including overseeing, supervising, reviewing, evaluating and improving the work of marketing-operational level with a seamless flow.
Requirements:
  • Proven ability to perform in a fast-paced, constantly changing & evolving work environment.
  • Prior experience in consulting/ marketing/ agency/ handled campaigns and promotional programs and/or other related fields in communication.
  • Self-starter, reliable, know-how-player and able to work independently as well as in teams.
  • Proven track record of driving brief into successful execution.
  • Proven ability to negotiate, persuade and influence related 3rd parties.
  • Min. 1 year of demonstrated experience in marketing activation (in B2B company will be preferred)
  • Bachelor’s degree in marketing, communications or related field.
  • Entrepreneurial and growth mindset with strong analytical & problem-solving skills.
  • Have experience in handling products that have a lot to do with middle to low segment customers is a plus, because it will be dedicated to handling wholesale (wet market & traditional distributors) and supply (activities with farmers).
  • Agile and flexible to switch execution plans last minute, if necessary.