Associate, Marketing Northern Central Java

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Life at Grab

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Get to know the team

The team is fully responsible for all city presence in Central Java and needs to be able to create excellent marketing activities in order to accelerate growth of demand. The team needs to also have the muscle skills to execute the strategy in a timely manner.

Get to know the role

This person is someone who is responsible to translate strategy into execution planning, and has strong on the ground knowledge of the city that is assigned to determine the right channel of communication. Aside from that, this person will be fully responsible for designing and delivering marketing campaigns, marketing offline activity, branding and sponsorship then monitoring its effectiveness and efficiency. They will work with agencies to ensure good Grab presence in the city and competitor analysis.

The Day-to-Day Activities

• Collaborate with Internal Stakeholder (Operations, Business Development, etc.) and External Stakeholder (Vendor, Partners, & Merchants)
• Select strategic area for branding which fit with budget allocation
• Plan, execute, monitor and evaluate campaign / activities that you created
• Developing strategy for Central Java based on local insight including data analysis and following national direction
• Monitor competitor movement in your cities (including competitor promo, branding, media placement and offline activities)
• You are expected to track spending on timely manner
• Manage and Optimize budget of city to growth the demand
• Developing campaign implementation plan across vertical including budget, execution and post campaign report
• Create weekly Report of cities performance, evaluation campaign and next action item and reported to head of area

The Must-Haves

• 3-4 years of relevant marketing experience with a track record in planning integrated marketing strategies and executing campaigns
• Creative, open-minded, daring, and hungry to create campaigns that are memorable
• You have Heart, Hunger, Honour and Humility
• Energetic and enthusiastic; embracing opportunities to thrive in a dynamic & fast-paced environment.
• Great interpersonal skills to communicate well with stakeholders. Strong oral and written communication skills in both English and Indonesia
• Must be willing to be based in Semarang & able to travel across Central Java