Omni Channel Trade Leader

Main Job Purpose
As an Omni Channel Trade Marketer, you will be responsible to drives effective on & offline campaigning with trade partners, DSRs & e-commerce maximizing sales conversion at every touchpoint while prioritizing digital touchpoints.

• Deliver Business growth KPIs.
• Deliver Exceptional customer experience to drive Reach & Penetration both with Trade & eCom partners.
• Plan & Execute Trade & eCommerce Strategy in line with Business growth ambition == Pureplay, UFS.com, OMNI = offline trade marketing & online trade webshop execution with RTM customers

Main Accountabilities

• Manage the relationship with key strategic trade partners, both online (Pure player & Trade Webshop ) and offline (DTs, WSs, and MT) for strategy execution
• Create and implement trade active reselling programs based on trade needs and available touchpoints (DSRs/Telesales/C&C stores)
• Drive Joint campaigns with Trade Partners using both 3rd party touchpoints and 1st party touchpoints and execute Selling story for Data Partnership
• Accountable to deliver Trade & eCom Business Targets for Turn Over, Reach & Penetration (Basket Size i.e., New Product Penetration, Cross Selling, Upselling, Inc. Frequency)
• Craft relevant, need-based campaigns by identifying growth opportunities via SSD and behavioral data, implementing smooth campaign journeys & conducting post-campaign evaluations with demand creation team with an Omni Channel Approach. i.e. Trade, 3rd party Webshop and UFS.com
• Drive Perfect Store Online with Top 10 SKU focus to win on the 1st page of search results for online platforms.
• Plan, executive, track & optimize operator buying experiences by identifying the most effective (on and offline) trade touchpoints and driving maximum conversion from reach to engagement to sales.

Digital & Data Tools
Ability to apply the following digital tools:

• Basic A/B testing software.
• Power BI, Google Analytics
• Armstrong/Mobility tools

Business Partnering
Key member of a designated OCT – ensures KPIs are met and participate in idea generation and execution through sales team.
Key Skills

• Content that converts: Good understanding of 7 Omnichannel Assets (7OA) and why it is important and can improve Perfect Store online scores with better 70A implementation. Basics of how SEO and SEM work.
• Strategy into Action: Good understanding of different shopping missions, operator lifecycle, buying journeys, local eCommerce channel landscapes and deep understanding of Trade Partners and their touchpoints.
• Digital savvy (Intermediate)
• Customer Centricity
• Campaigning: Advanced joint omnichannel campaign calendar planning skills with Trade Partners and for UFS.com. Ability to properly analyze the results of campaigns and optimize them accordingly.
• Business acumen: Working and generating insights with 3rd party transactional and behavioral data. How to drive TTS with 3rd party platforms to activate 3rd party touchpoints
• Able to build value proposition to engage Trade Partners to reach and penetrate more operators.

Relevant Experiences
Essential:

• Understand rules of the games in Digital & social media.
• Understands key metrics for offline & online Trade Marketing &eCom like page views, conversation rate etc.
• 5+ years of working experience in Trade Marketing, Digital Excellence, or similar function in FMCG.

Desirable

• Industry knowledge for Operator Groups & Trade Customers
• Passion for Food and the Out of Home industry

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.