Head Of Communications & Sustainability

Multi Bintang Indonesia (part of The HEINEKEN Company) is certified as Great Place to Work in 2023.

As a market leader in the beer category, we have demonstrated success in building local pride for many generations with our homegrown brand, Bintang. We continue to excite the new generation of consumers through our innovations and expand our portfolio with Heineken.

We are a diverse and inclusive organization, committed to grow and develop our talents to become future leaders in HEINEKEN. We deliver this through enriching development on-the-job, training, coaching and career progression.

We create a positive impact to the environment through our efforts in Sustainability & Responsibility. Our Brew a Better World program focuses on creating a path towards net zero, which includes water stewardship and utilizing Renewable Green Energy in production to reduce our carbon footprint, because we care for our people and our planet.

We collaborate to get things done and celebrate our wins. That makes us live our purpose of brewing the joy of true togetherness.

Our Corporate Affairs ambition is to be the driver of sustainable growth whilst future[1]proofing HEINEKEN and achieving top quartile trust within FMCG. Our responsibilities as a Corporate Affairs department are to grow the business, promote the company, our brands and products and improve the business climate. As part of the Corporate Affairs Leadership Team, this strategic position oversees both the Brew a Better World (sustainability) and Communications agendas.

Key Responsibilities

Sustainable Development

Works cross-functionally to drive overall company environment sustainability plan:

• Implementing water stewardship initiative toward healthy watershed where we operate
• Reach carbon neutrality
• Maximize circularity

Works internally and externally to drive responsibility agenda:

• Promoting responsible consumptions and moderate drinking
• Embrace inclusion & Diversity
• Build positive impact in our communities

Delivers annual sustainability report to communicate achievements, achieving media and stakeholder cut-through

Integrated Communications

• Oversees delivery of corporate editorial calendar, detailed communications grid and audience mapping to maximise every opportunity for telling the Multi Bintang and beer story internally and externally
• Provides strategic oversight and ensures delivery of a proactive communications plan and engagement strategy to build desired reputation for Multi Bintang Indonesia internally and externally
• Owns Multi Bintang’s corporate narrative (message house) and ensure the alignment of messages across internal and external stakeholders
• Acts as trusted communications consultant for senior internal stakeholders and functions

Engaging internal and external stakeholders

• Engages with stakeholders inside and outside the business to promote understanding and commitment to our corporate responsibility and sustainability agenda through Brew a Better Indonesia
• Deliver thought leadership to position Multi Bintang as leading responsible, sustainable and reputable company with proven track records, including local/regional/international award submission, government and stakeholder engagement, speaking at key events and taking lead on key issues

Advocacy & Campaigning

• Leverages content and communications assets for the overall public affairs and advocacy efforts.
• Drives a campaign mindset within the function and across the organisation;ensuring that every opportunity is taken to tell a compelling story in an integrated way.

Strengthen MBI positioning with strategic partnership through our Foundation, Yayasan Multi Bingtang

• Increases the company reputation towards better beer imagery • Focuses on local sourcing & food technology
• Conducts strategic studies to support MBI sustainability agendas

Employee Communications & Engagement

• Engages, educates and transforms employees into proud ambassadors for our company, brands and values/culture through inspiring content, collaborative platforms and inclusive culture
• Supports HR team to drive a clear and effective employee engagement plan and Employee Value Proposition programmes - ensuring employee advocacy is a point of differentiation and key driver for building business reputation

Issue & Crisis Management

• Develops, updates and communicates issue/crisis management handling procedure and organises simulations
• Provides communications support for Opco Crisis Team
• Provides support on the necessary communication /advises on recommend solution for complaint handing to the relevant parties

Media Relations

• Serves as a company spokesperson
• Maintains network with key media, creates and drives proactive media plan to deliver the agreed narrative

Tracking and Measurement (Test, Measure, Reflect, Refine and Repeat)

• Uses data to help us understand the impact/effectiveness of our traditional, digital and social communication on key audiences so we can make our campaigns and communication work harder (maximise impact with less resources)
• Ensures that team has robust data, analytics, measurement and social listening tools in place to plan, track, and evaluate successful campaigns including brand PR, advocacy efforts and public affairs campaigns

Qualification & Experience

• Qualified bachelor's degree or higher; any discipline
• Excellent writing & presentation skills
• More than 15 years of working experience; min. 10 years
• Ability to handle complex issues, grasp complex information and communicate simply.
• Deep understanding of how traditional and social media works
• Understanding of the sustainability/ development agenda of the business/industry
• Information gathering and interpreting skills
• Strong project and stakeholder management
• Fluent in local language and English
• Strong understanding of community and sustainability issues
• Great networking & influencing skills and good existing media contacts
• Organizational skills to manage demanding workload and priorities