Digital Marketing Strategist Jobs

The Digital Marketing Strategist will play a key role in developing and scaling MyEduSolve’s rapidly growing digital marketing program. You are naturally curious and eager to uncover meaningful insights using all available tools/data sets to drive the business forward. This role will be tasked with scrutinizing media performance daily to drive efficient customer acquisition and increasing customer buying using tactics such as customer journey marketing, advance targeting, and real time data.

Responsibilities

• Maintain strong knowledge of digital advertising and competitive trends
• Partner closely with cross-functional teams including Brand and Customer Insights to execute full-funnel digital campaigns in support of awareness, consideration, and purchase KPIs
• Successfully maintain agendas and workstreams to accomplish business goals and ensure campaign success
• Develop testing plans (creative, segment/audience, bidding, etc.) to maximize media investment value and traffic ; share insights with Marketing team to strategize and determine product changes
• Manage and optimize paid marketing campaigns across digital platforms
• Develop and oversee creative measurement and reporting to build best-in-class creative framework
• Work with the design and copy teams to concept and brief in new ad concepts that satisfy brand objectives and meet our established performance goals
• Manage the requirements of reporting dashboards to generate actionable insights and apply these insights to marketing campaigns

Qualifications

• Working knowledge and mastery of digital campaigns , management, bidding and targeting strategies and optimization techniques
• Previous Experience in Performance / Growth Marketing at a Education Start-up company preferred
• 1+ years’ experience in digital /growth marketing or demand generation
• Results-oriented and data-driven mindset with a highly analytical view of A/B testing, optimizing customer acquisition costs, and analyzing campaign performance