Data Analyst - Campaign Management

The Shared Consumer Platform team at GoTo is in search of a junior Data Analyst who will be responsible for providing analysis and insights from data within campaign management tools, such as data from our various marketing channels including push notifications, WhatsApp, email, notification center, HTDW, and more.
Moreover, the Data Analyst team is dedicated to acting as a valuable counterpart to the Product Team and Business Team, contributing to the development of analytics for the campaign management team. This collaboration aims to enhance the quality of the Analytics product.
What You Will Do

• Work closely with Product (Feature, Functionality), Business (Campaign, Initiatives) and also Technology (Implementation)
• Create concise and insightful analytical reports
• Collaborate and synergize across with other data functions such as Data Engineering, Data Tracker, and Data Scientist teams within GoTo Group
• Explore various datasets to generate insights, conclusions and recommendations
• Become a SME (Subject Matter Expert) in terms of Data & Analytics within a dedicated Business Unit/Cluster
• Produce actionable dashboards for monitoring, reporting that automates insight generation
• Understand and analyze transactional (order related), behavioral (event tracking, client activity), and demographic data

What You Will Need

• Team player with a positive attitude
• Statistical skills: familiar with statistical concept and approach especially in descriptive statistics, hypothesis testing, and regression analysis, using R or Python
• Fresh graduates with a background in Statistics/IT/Computer Science are welcome
• Has 1-2 years of working experience in data analytics or business intelligence
• Analytical skills: able to break down problems into clear problem statements, objectives and solution steps
• Data visualization skills: produce data visualization with a strong storytelling element using Tableau/Looker/PowerBI
• SQL skils: able to use query language to derive valuable insights from databases
• Communication skills:- Able to translate data into insightful stories in the form of a clear and concise document or deck and also able to explain clearly

About The Team
The Shared Consumer Platform team will involve two teams, including Campaign Management and GoTo Passport. The Campaign Management team is responsible for distribution of communication channels for campaigns across Tokopedia which will include both internal and external channels such as In App Pop Up, Push Notification, Email, Whatsapp, SMS, and Notification Center. We enable users to get information regarding the latest campaign and interaction throughout the Tokopedia platform, based on their user behaviors. On expanding it, we’re also going to extend this capabilities to make the notification behavior to not include users’ action in Tokopedia but based on Gojek as well, creating a seamless experience for cross promotional campaign across GoTo platform.
The GoTo Passport profile team is responsible for the common profile for a person/user which connects all of their GoTo accounts/experiences together. We enable customers to sign up easily across different GoTo applications with the least friction and also empower them to update their personal information via a common profile management experience - cutting across all the apps. For example, gone are the days when users had to update their contact details separately in each of the GoTo Apps. In addition, we are a key enabler for SSO (Single sign-on) login across different GoTo apps, and making the sign-up process easy across apps - further reducing friction in how easily users can enjoy access to different services like shopping, mobility, food delivery, payments etc.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, e-commerce, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek, Tokopedia and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
About Tokopedia
Tokopedia is an Indonesian technology company with a mission to democratize commerce through technology. It has been a driving force behind Indonesia's digital development since its foundation in 2009, with more than 99% of districts and empowered around 12 million merchants listed nationwide. With Nakama ranging all across Indonesia, Tokopedia aims to simplify the lives of many to #FindYourPurpose together.
GoTo and its business units, including Gojek, Tokopedia, GoToFinancial and GoToLogistics ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.