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Customer Relationship Management Manager

Company

PT. Gawe Becik Nadhah Anugrah (GENAH)
Address Yogyakarta, Indonesia
Employment type FULL_TIME
Salary
Expires 2023-06-26
Posted at 11 months ago
Job Description

:

  • Coordinate with the IT team for the development of the CRM system.
  • Provide analysis of existing programmatic and membership materials as well as membership retention rates and opportunities for improvement
  • Identify and analyze customer behavior to provide and develop lifecycle loyalty programs in all CRM platforms such as Marketplace & Whatsapp
  • Identify and develop relationships with a new prospective customer
  • Initiate membership communications, including developing newsletter content, Whatsapp blasts, event announcements, awareness of member benefits
  • Perform deep dives including full-funnel analysis, content effectiveness measurement, to improve the CRM team's effectiveness.

Requirement :

  • Good working knowledge and understanding of consumer journeys and digital channel
  • Candidate must possess at least Bachelor's Degree from any major, Preferably Management, Communication, or Marketing
  • 3+ years of experience minimum as SPV CRM Marketing or Marketing Automation role, preferably experienced in B2C (Brand to Customer)
  • Business awareness & target oriented
  • Experience in managing teams is a plus.
  • Have knowledge in the field of health products
  • Analytical thinking with a familiarity in CRM or lifecycle goal setting, KPI development, and overall program measurement