Sr. Social Media & Performance Marketing Specialist

Responsibility:

• Conduct regular social media audits to analyze performance metrics, identify areas for improvement, and make data-driven recommendations.
• Collaborate with cross-functional teams, including brand, creative, and sales, to ensure brand consistency and unified messaging across all social media channels.
• Develop and execute comprehensive social media strategies across various platforms, including but not limited to TikTok, Facebook, Twitter, Instagram , and YouTube.
• Implement social media advertising campaigns (digital ads) to drive traffic, increase engagement, and generate leads.
• Monitor social media trends, tools, platforms, and best practices to ensure the company remains at the forefront of industry developments.
• Create engaging and compelling social media content, including text, image, and video-based content, that aligns with the company's brand voice and objectives.
• Plan and manage social media campaigns, including content calendars, scheduling, and monitoring.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field.
• Detail and able to work with a fast pace.
• Able to adapt to regulatory changes.
• Proven work experience as a Social Media Specialist or similar role, with a focus on strategy development and execution.
• Minimum 3 years experience in handling brands on all social media channels (Youtube, Instagram, Twitter, Facebook, Tiktok).