(Retail Beauty) Content Creative Lead

About the Company

Our client is an innovative leader in the skincare industry, renowned for combining the wisdom of natural ingredients with the precision of scientific research to deliver high-quality skincare products. Established in 2023, the company is built on the foundation of revolutionizing the skincare industry through a marriage of nature and science, with an unwavering commitment to creating products that are both effective and environmentally friendly.

Our product range is rooted in scientific discovery and informed by nature, aimed at addressing various skin concerns, from anti-aging to hydration and overall skin health. The dedicated team of skilled researchers, dermatologists, and product development specialists work tirelessly to ensure that every product we create is of the highest quality, safe for all skin types, and delivers on its promise.

Our client is not just about creating groundbreaking skincare products; it's about embracing the beauty of science and nature, and delivering that directly to the consumer. Our philosophy centers around transparency, integrity, and sustainability, which manifests in our commitment to ethical sourcing, sustainable packaging, and our pledge to avoid testing on animals. As we continue to grow and evolve, we remain dedicated to our core values and to our mission of transforming skincare routines around the world into a harmonious synergy of science and nature.

As the Content Creative Lead, you will helm our Creative Team, spearheading our content strategy and bringing fresh, innovative ideas to the forefront. Your leadership will guide Video Editors, Social Media Specialists, Content Planners, and Content Creators in delivering top-notch content that captivates our audience.

Responsibilities:

• Collaborate with content management teams, creative teams, and writers to deliver on our strategy.
• Drive improvements in content delivery and promotion.
• Establish and enforce content governance guidelines, ensuring consistency in tone, style, and voice.
• Lead a diverse team of Video Editors, Social Media Specialists, and Content Creators.
• Strategize content pillars and sub-pillars for our brand.
• Continuously analyze and adjust the content marketing strategy based on performance metrics.
• Plan and execute the editorial calendar and content proposition.

Requirements:

• Demonstrated expertise in formulating and executing daily content plans for TikTok ad campaigns.
• A strong foundation in TikTok and beauty trends.
• Exceptional copywriting skills, with a knack for crafting compelling, product-focused advertisements.
• Bachelor's Degree in a relevant field.
• Adherence to the WFO (Work From Office) policy.
• Experience in devising cross-platform content strategies.
• Strong acumen for content analytics and data-driven decision-making.
• 3+ years of experience in content strategy or as a social media specialist.
• Fluent in English (mandatory).
• Prior experience in the agency or beauty industry will be highly regarded.
• Proven leadership experience.