Marketing Manager (Offline & Digital)

Are you a skilled and versatile marketer with a passion for both offline and digital strategies? Are you experienced in managing comprehensive marketing campaigns that seamlessly integrate online and offline channels, including branding and product launching activities? If so, we have an exciting opportunity for you!

HRK is a leading software/ERP company specializing in Small Medium Enterprise (SME) and plantation market in Indonesia. We empower businesses across industries to streamline their operations, enhance productivity, and achieve their growth objectives. With a strong commitment to innovation and customer satisfaction, we are at the forefront of revolutionizing how organizations manage their processes.

As our Marketing Manager, you will play a vital role in driving our overall marketing efforts, encompassing both offline and digital/online channels, as well as branding and product launching activities. You will collaborate closely with cross-functional teams, guiding marketing strategies, executing campaigns, and ensuring a consistent brand image throughout. This position offers an excellent opportunity for a dynamic and results-oriented professional to make a significant impact in a fast-paced and rapidly evolving industry.

Responsibilities:

• Work closely with the design team to create visually appealing and engaging marketing assets for both online and offline channels, aligning with target market preferences and expansion objectives.
• Manage relationships with external agencies, vendors, and partners to ensure effective execution of marketing activities related to branding, positioning, market identification, and expansion.
• Plan and execute offline marketing activities, including trade shows, conferences, industry events, print advertising, direct mail campaigns, and other offline channels, to support market expansion efforts.
• Develop and implement integrated marketing strategies that encompass both offline and digital/online channels, ensuring consistency across all touchpoints.
• Monitor and analyze marketing performance metrics, generating reports and insights to evaluate campaign effectiveness, market penetration, and expansion success.
• Conduct market research and analysis to identify emerging trends, customer needs, and competitive landscape, providing insights for strategic decision-making.
• Drive digital marketing initiatives, including website optimization, SEO, SEM, email marketing, social media, content marketing, and online advertising, to reach and engage with new markets.
• Collaborate with the sales, business development and product team to develop marketing materials, presentations, and sales enablement tools that support lead generation, sales conversion, and market expansion.
• Stay up to date with marketing technologies and tools, recommending and implementing new solutions to improve marketing efficiency and results for branding, positioning, market identification, and expansion.
• Stay updated on industry trends and best practices in offline and digital marketing, branding, positioning, market identification, and expansion, proactively identifying new opportunities and innovative approaches.
• Create compelling marketing collateral and content that resonates with target markets, communicates our brand value proposition, and supports market expansion efforts.
• Identify target markets and develop strategies to expand the company's reach into new customer segments and geographic regions.
• Define and execute branding and positioning strategies to establish and strengthen our products presence in the market.

Requirements:

• Excellent written and verbal communication skills.
• Strong knowledge and experience in both offline and digital/online marketing strategies and tactics.
• In-depth understanding of SEO, SEM, email marketing, social media marketing, content marketing, and offline marketing channels.
• Solid analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Strong project management and organizational skills, with the ability to manage multiple priorities and meet deadlines.
• Experience in branding, positioning, market identification, and expansion, including defining brand identity, market segmentation, and market penetration strategies.
• Creative thinking and problem-solving abilities.
• Proven experience as a marketing manager, preferably in the software/ERP industry. At least 3 (three) years experience in marketing or related position is preferably
• Familiarity with marketing automation tools and CRM systems is a plus.
• Proficiency in digital marketing platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Bachelor's degree in marketing, communications, or a related field.

If you are a dynamic and well-rounded marketing professional with a passion for both offline and digital/online marketing, as well as expertise in branding and product launching, we want to hear from you. Join our team and contribute to our mission of revolutionizing the software/ERP industry.