Head Of Brand And Digital Marketing

An exciting job as Head of Brand and Digital Marketing is now made available in an Insurance – Tech Company

About The Head Of Brand And Digital Marketing Role

The Head of Brand and Digital Marketing will be responsible for all digital marketing (performance marketing) and brand activities, create the directions and plan, manage a team and be the core of the department while reporting to the regional team

Key Responsibilities

• Manage the digital team to formulate digital experience with cross-functional digital strategy and content for the whole corporate
• Responsible for developing and executing the overall brand strategy to enhance our brand health funnel, reputation, and market position.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPI)
• Work closely with various departments (Merchandizing, Sales, Finance etc.) to ensure consistent messaging, brand identity, and consumer experience across all channels.
• Leverage the marketing budget and resources to aid in reaching established KPIs
• Manage the brand management, creative direction, and strategic thinking will drive brand awareness, consumer engagement, and ultimately contribute to the growth and success of our business.
• High understanding of current and future digital development to improve the digital marketing including SEO/SEM, marketing database, social media and display advertising and to measure and report the performance and assessment against the goals (KPI)
• Manage Google Ads (Search, Display, Discovery and Video) and Facebook Ads Manager
• Develop and maintain brand DNA together with its guidelines, ensuring consistency in messaging, tone, visual identify and customer experience across all touchpoints

To succeed in this Head of Brand and Digital Marketing role, you must be comfortable with leading, creating performance marketing strategies and understand brand management

Key Requirements

• Knowledge in Google Analytics, Google Ads and Facebook Ads
• Minimum of seven years’ experience in Marketing
• Ability to manage marketing budget
• Strong planning skills and able to manage details
• Critical-thinking skills

This Insurance- Tech company has international presence and is a fast growing one in its category.

If you are a driven marketer who wants to take your career to the next level with a healthcare company, this Head of Brand and Digital Marketing role could be the right opportunity for you.

Apply today or contact me to discuss this new opportunity.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.