F&B Marketing Manager

As the F&B Marketing Manager, a cherished locale with a rich historical ambiance, your role will be pivotal in narrating our unique story and magnifying our presence in the competitive culinary scene. Your expertise in creating and implementing innovative marketing strategies will help us in expanding our loyal customer base, maintaining our strong brand identity, and ultimately, further establishing the brand as a dining destination of choice. Leveraging our rich heritage and contemporary culinary delights, your job is to open the gateway for more food enthusiasts to experience the unique fusion of history and gastronomy we offer here.

Responsibilities:

• Event Planning: Plan and liaise with internal management team to manage events such as seasonal availability, community events, or promotional activities that can help increase brand awareness and customer engagement.
• Market Research: Conduct market research to identify marketing opportunities. Track changes in consumer behavior and adjust strategies as needed.
• Evaluate and Report: Evaluate the impact of marketing programs in achieving their stated objectives, including impact on foot traffic, customer satisfaction, and sales. Provide monthly reports to senior management.
• Budget Management: Manage marketing budgets and ensure all marketing activities are cost-effective and produce a return on investment.
• Brand Management: Ensure all marketing activities align with the brand identity and message. Maintain consistent branding across all channels.
• Collaborate with Operations: Collaborate with operations teams to synchronize marketing strategies and improve overall customer experience.
• Social Media and Digital Platforms Management: Manage the restaurant's social media profiles and digital platforms.
• Public Relations: Manage public relations efforts, including working with local press and influencers. Act as a representative of the brand in interviews and statements to the press.

Qualifications:

• Personal Traits: Excellent communication, negotiation, and decision-making skills. Ability to multi-task, prioritize, and manage time effectively.
• Skills: Strong analytical skills, creative thinking, and proficiency in various marketing software (like CRM tools, Google Analytics, and social media platforms).
• Education: Bachelor's degree in Marketing, Business, or related field.
• Experience: Proven experience as a Marketing Manager or similar role.

Please note that the specifics might change depending on the unique needs of the restaurant, including its size, location, target audience, and style of service.