Director Of Marketing Communications - The St. Regis Jakarta

Job Number 23140012
Job Category Sales & Marketing
Location The St. Regis Jakarta, Rajawal Place Jalan HR Rasuna Said Kav. B/4, Jakarta Selatan, Indonesia, Indonesia VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
Job Summary
The Director of Marketing Communications is responsible for the planning, direction, control, and coordination of all communication activities, with an emphasis on public relations. Promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel.
CANDIDATE PROFILE
Education And Experience
Required:

• High school diploma or GED; 4 years experience in the sales and marketing, guest services, front desk, or related professional area.

OR

• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.

CORE WORK ACTIVITIES
Managing Marketing Communications Activities

• Ensures that the corporate ID manual is kept up-to-date and implemented as appropriate.
• Ensures the department has a comprehensive master slide/photo/CD library for all advertising, collateral and public relations activities, and regularly sends these to corporate office for the image library.
• Compares actual achievements against goals on a regular basis and takes corrective action.
• Develops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.
• Supervises operations of the in-house art department.
• Assists the DOM in the planning of all mailing activities, and oversees their execution.
• Prepares on a timely basis the monthly sales & marketing “communications” report.
• Monitors activities of competitor hotels and trends within the industry.
• Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOM, the advertising agency and the field marketing department at corporate office.

Managing Public Relations Activities

• Conducts press blitzes when appropriate.
• Participates in the press events/trips organized by the regional PR offices as required.
• Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.
• Works closely with the corporate and international press offices on developing story angles.
• Creates and organizes press promotional activities.
• Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system. Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships
• Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships.
• Ensures press kit information is comprehensive and kept up-to-date.
• Prepares press releases for appropriate targeted media, locally, regionally and internationally.
• Plays a key role in community and government relations as well as VIP handling.

Managing Advertising Activities

• Reviews the hotel's market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
• Monitors and maintains media schedules as well as prompt settlement of accounts.
• Maximizes advertising budget by ensuring that the hotel's creative message and media activities are consistent with the advertising of sister hotels and the company group advertising.
• Ensures that the advertising creative is in synergy with the company, projecting a consistent and quality message.
• Works with the DOM and advertising agency on the rooms and food & beverage tactical advertising campaigns' creative and media plans.

Managing Direct Marketing Activities

• Maintains budget control.
• Assists the DOM in the planning, implementation and tracking of electronic marketing activities.
• Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected.

Manages Collateral

• Ensures hotel information is updated regularly on the internet/intranet.
• Supervises and budgets for quality gift items as appropriate. Ensures correct usage of hotel logo on gift items as stipulated in corporate ID manual.
• Supervises the production and quality of all displays and temporary signage in hotel public areas.
• Supervises the in-house graphic designer and/or print shop.
• Coordinates and executes production of all printed materials, with assistance of advertising agencies, following the specifications stipulated in the corporate ID manual.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Combining timeless glamour with a vanguard spirit, St. Regis Hotels & Resorts is committed to delivering exquisite experiences at more than 50 luxury hotels and resorts in the best addresses around the world. Beginning with the debut of The St. Regis hotel in New York by John Jacob Astor IV at the dawn of the twentieth century, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by a team of gracious hosts that combine classic sophistication and modern sensibility, as well as our signature Butler Service. We invite you to explore careers at St. Regis. In joining St. Regis, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.