Digital Marketing Manager - Four Points By Sheraton Bintan, Lagoi Bay

Job Number 23158319

Job Category Sales & Marketing

Location Four Points by Sheraton Bintan Lagoi Bay, Jalan Gurindam Duabelas Lot B12 Mix S3, Lagoi Bay, Kecamatan Teluk Sebong, Kabupaten Bintan, Indonesia, Indonesia

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Management

Job Summary

The Manager of eCommerce and Digital sits at the intersection between Marriott International’s eCommerce, marketing, and global distribution strategies. This role helps their property effectively pull through the sales, marketing, and customer engagement activities that drive awareness and profitability. This role will also manage overall activation of their property strategies in owned and third party electronic channels (Marriott.com, multi-lingual global sites, OTAs, meta search sites, search engines, and other eMarketing vehicles). This role will work to increase revenue, grow market share and create a compelling experience that steers customers towards booking on our direct online property channels. The Manager of eCommerce and Digital serves as a thought leader to their hotel’s marketing, sales, and revenue management teams, providing local area and country-wide insight to enhance their digital experience. To this end, he/she will be in touch with their regional eCommerce and Digital Services team on a regular basis to make sure they are fully activated and optimized on Marriott.com and appropriate in-language global sites. The role partners hand in hand with their colleagues in the cluster marketing team to engage current and would-be customers with targeted messaging that’s relevant, on-brand, and genuinely engaging. From time to time this role also provides eCommerce communication, training, education, reporting and analysis to digital, marketing, and sales teams on property.

CANDIDATE PROFILE

Required

Education and Experience

• 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred

OR

• 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major; 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.

CORE WORK ACTIVITIES

Digital and eDistribution Strategy Execution

• Collaborates closely with Directors of Field Marketing (DFMs), and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the hotel.
• Manages budgets for eCommerce activities.
• Follows and tracks progress on quarterly game plans for hotel by identifying key focus for the coming months.
• Executes appropriate on-strategy eCommerce priorities and tactics.
• Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues.
• Coordinates with the Director of Sales and Marketing and/or the Director of eCommerce and Digital Services to validate and track ecommerce goals for the hotel.

Digital Acquisition Marketing

• Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g., loading Marriott.com Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing).
• Assures that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines.
• Manages the PLUS Platform for participating hotels in the area/cluster.
• Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team.
• Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through).
• Works with regional eCommerce team to optimize Paid Search performance.

Hotel Web Site Content Optimization

• Conducts regular audits of Marriott.com and individual Hotel Websites to verify each hotel is optimized for high quality custom images, content, links, and accurate translations; works with hotels on corrective action where necessary.
• Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets.
• Serves as the EPIC/Vignette administrator for the hotel(s).
• Manages the pull-through and activation of key corporate eCommerce projects (e.g., new Marriott.com Hotel Websites, new field SEO service, and similar corporate e-services).
• Uses B2B e-tools to grow online bookings for Group and Corporate business in cluster hotels.
• Provides consultation to hotel digital marketing teams in developing hotel website modules for Spa, Golf, Food & Beverage and weddings.

OTAs and Meta Search Channel Optimization

• Builds strong domestic relationships with the top 2-3 OTA partners.
• Verifies that all hotels within their region/cluster are participating in relevant, approved echannels.
• Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s).
• May also co-manage soft-dollar marketing budget for domestic OTAs with the eDistribution Team.
• Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels.
• Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with hotels to make appropriate corrections.
• Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.).

Marketing and Communication Partnership

• Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).
• Develops the offer landing page on Marriott.com for cluster offers.
• Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings).
• Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate.

Opening Hotel Support

• Creates online press releases and helps with property SEO to drive awareness to hotel.
• Collaborates with Field Marketing to develop, recommend and execute the opening S&M plan for the hotel.
• Works with marketing and sales teams to plan the pre-opening budget and execute the budget according to what is best for the brand, region.
• Sets up the Marriott.com Hotel Web Site.
• Work with brand marketing team to position the hotel on digital channels.
• Activates the hotel for sale on approved OTAs.
• Helps set digital sales goals for new opens in partnership with sales and revenue management.
• Acts as a point of contact for agencies reaching out for information about the hotel and redirect them to the right person to speak with.
• Shop hotel to verify M.com and OTA rates are set up correctly.

eCommerce Communication and Training

• Participates in regularly-scheduled global and regional eCommerce and Marketing web conferences and calls to review performance, share best practices, and troubleshoot issues.
• Trains and educates cluster and/or hotel-level managers on how to activate their hotel eCommerce and digital marketing strategy.
• Stay up-to-date on and communicate industry and competitive trends, with a focus on the domestic online travel landscape.
• Uses the eCommerce Resource guide.
• Delivers a monthly report and newsletter, and hosts a monthly webinar, for hotels.
• Serves as cluster-level point-person for Marriott’s eCommerce strategy.
• Delivers eCommerce training, presentations, and workshops to region, cluster and hotel-level associates and management in partnership with cluster/regional marketing teams.
• Builds solid relationships with ADSMs, GMs, cluster Marketing and Revenue Management teams (where relevant) to raise their awareness, understanding, and motivation to e-activate their hotels.
• Develops other cluster-level eCommerce communications, as appropriate.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Where timeless classics are woven with modern details. Where business meets pleasure. Where even when travelers are global, they can experience the local. As a member of the team, you will become part of our united Four Points by Sheraton community where everyone is welcome, we support each other, and every hotel matters. We provide exactly what guests need in an uncomplicated way. If you are seeking opportunities to put guests at ease in a friendly, genuine and approachable environment, join our team. In joining Four Points, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.