Web & Digital Marketing Manager

What you’ll be doing day to day:

• By integrating customer online and offline footprints to create holistic customer profile, and developed personalized engagement strategy and contents tailored to different segments of target audiences.
• Manage and develop IKEA ID Official website platforms. Leverage global content, tools and collaborate with regional IT Team and E-commerce team to ensure website is an integral part of easy buying process and creating a seamless online customer experience.
• Influence and lead digital transformation by developing IKEA Indonesia digital communication strategy, developing and executing plans as the core pillar in achieving marketing goals, driving visitation online and offline, and supporting achievement of commercial goals.
• Work closely with stores, Customer Relations departments, Sales, IKEA Family and IKEA Food to ensure execution excellent of IKEA programs in all customer touch points to optimize activation program impacts to build customer engagement and drive visitation and sales.
• Lead and develop social media strategy and content development to enhance engagement with consumers through inspiring and practical solutions, and improve brand equity and stimulate home furnishing interest.
• Develop country digital strategy, including website platform management, other digital platforms (SoMe), and create social media buzz to inspire customer.

We want you to be a person who:

• Experienced in creating and implementing long-term communication strategic plans, setting KPI/budgets, following up goals and evaluation.
• Proven to have analytical, strategic, and creative thinking skills (ability to think differently and 'out of the box').
• Up to date knowledge of online technologies and applications (e.g. search, social, mobile, e-commerce, integrated customer profiling and segmentation)
• Interest in people's everyday life at home and home furnishing.
• Excellent English communication, presentation and negotiation skills.
• Highly experience in digital marketing and owned, earned, paid media strategy and plan development, at least 10 years of experience.
• Ability to extract insights through data mining, research, and consumer understanding.

Every good story starts with a Billy. Help Billy journey to homes around the world. Find out how you can make an impact on millions.