Customer Relationship Management (Crm)

JOB DESC

• Conduct data analysis and segmentation techniques to identify customer needs, preferences, and behaviors, and to develop targeted marketing campaign
• Designing and managing digital customer experience through utilisation of CRM system which include push notifications, email, whatsapp blast and other cross channel
• Perform deep-dives including full funnel analysis, content effectiveness measurement etc. to improve the effectiveness of CRM channels
• Develop experimentation plan & channel testing to find new ways to optimize CRM channels which best engages users
• Utilising customer data to formulate marketing campaigns
• Create, maintain, monitor, and optimize CRM programs, including set-up campaign pillars, crafting content, managing system triggers, increased personalization, targeted segmentation, etc.
• Manage reporting, conversion tracking, & vendor relationship for all CRM tools

REQUIREMENTS

• Data-driven, excellent writing skills, and creative storyteller
• Understand data’s importance in generating or improving a company's KPIs and goals.
• Experience in e-commerce/marketplace industry is highly preferred
• Minimum 2-3 years of working experience as CRM/Digital Marketing/Retention/Database Management/Lead Generation
• Excellent command in English and Bahasa
• High familiarity with CMS, analytics, and other relevant tools to ensure content marketing success
• Bachelor's degree from any field.
• Experience in building and implementing CRM campaigns