Crm Executive (Gofood) Jobs

About The Role
Fasten your helmet and climb aboard, if you’re ready to be our CRM Executive for GoFood. In this role, you will be part of the GoFood Marketing team based in Jakarta, Indonesia. Managing and executing CRM initiatives for GoFood products, delivering the joy of food and culinary to all our loyal users in Indonesia. This role is crucial for our business growth as we believe in the CRM impact to business growth.
What You Will Do

• Analyze & create reports for CRM campaign activity and customer behavior & activity in Gojek App.
• Identify improvement areas, use cases for CRM campaign management tools, and audience management capabilities for the development roadmap
• Plan and update the campaign communications calendar.
• Develop communication templates (email, in-app, or app push) for consistency and effectiveness in accordance with brand guidelines and best practices.
• Setup the A/B testing process for CRM campaigns for content, segment, and other relevant factors.
• Setup/Implement and Monitor lifecycle journey automation programs and tactical campaigns via outbound channels (Email, Push Notification, & WhatsApp/SMS) and inbound channels (Card, App Inbox, App Native Display, & In-App Message).
• Manage the setup, creation, and updating of emails, push notifications, inbox, card, landing pages, forms, and reports for campaigns.

What You Will Need

• Relevant experience in CRM campaign management with minimum 1+ years of working experience, which includes designing, planning and running multiple CRM campaigns preferred
• Knowledge in marketing automation tools is a plus
• Bachelor's degree in Marketing, Computer Science, Business Management or other majors.
• Familiar with email marketing and push notification, especially CRM
• Ability to work in an environment that is fast-paced and constantly changing
• Fluent in English both oral and written
• Excellent analytical skills and the ability to craft actionable insights from complex data
• Exceptional project management skills
• Excellent written, communication skills and has a creative mindset
• Proven record of planning and execution using data-driven approaches.

About The Team
Our Marketing User Growth team is a part of the GoFood Business team based in Jakarta. The team consists of growth marketing, brand managers, brand executives, marketing analytics, and more. They are the magicians who combine logic and magic to create a brand that people love. Our main responsibility is to develop GoFood’s marketing campaign that ensures GoFood continuous growth. Making sure everyone knows, always thinks about GoFood and we also want everyone to stick with GoFood. More importantly, we want to deliver joy in the life of our consumer through the assortment, recommendation & rewards in our platform. We are also a data-driven team who strive to continuously improve our efficiency.
Currently, our team has been working on a lot of innovation, branding and promotional campaigns, which will help GoFood maintain our leadership in the market.
GoFood Marketing team believes the growth of the business is driven by the growth of the talents. Of course we care about the business number, yet we also care about each other’s well-being and growth journey. Other than enjoying finding that “a-ha!” moments when swimming through the sea of data, our family also enjoys bonding over food, watching TV shows or sharing our hobbies.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, e-commerce, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek, Tokopedia and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
About Tokopedia
Tokopedia is an Indonesian technology company with a mission to democratize commerce through technology. It has been a driving force behind Indonesia's digital development since its foundation in 2009, with more than 99% of districts and empowered around 12 million merchants listed nationwide. With Nakama ranging all across Indonesia, Tokopedia aims to simplify the lives of many to #FindYourPurpose together.