Vice President Of Brand & Growth

The Vice President of Brand & Growth is a senior leadership role responsible for developing and executing strategies to drive brand development, market expansion, and overall business growth. The role encompasses brand management, communication strategies, and initiatives aimed at increasing market share, customer acquisition, and revenue generation

Responsibilities:

• Provide guidance, mentorship, and support to foster a high-performance culture.
• Develop and execute brand strategies aligned with the organization's vision and target market.
• Develop and implement strategies to drive revenue growth and achieve business targets.
• Conduct market research and analysis to identify potential market segments and expansion strategies.
• Build and maintain relationships with external partners, agencies, and vendors.
• Identify growth opportunities, market trends, and customer insights.
• Lead and manage a team of brand managers, marketers, and growth specialists.
• Represent the organization in industry events, conferences, and networking opportunities.
• Collaborate with internal stakeholders to ensure alignment and execution of brand and growth strategies.
• Ensure consistent brand messaging and visual identity across all communication channels.
• Manage brand positioning, differentiation, and brand architecture.
• Set clear goals, monitor performance, and provide feedback to drive individual and team development.
• Develop and execute market entry strategies and distribution/channel strategies.
• Identify and evaluate potential markets for expansion, both domestic and international.
• Monitor and analyze market performance, customer behavior, and competitive landscape.
• Collaborate with cross-functional teams to develop and implement growth initiatives.
• Establish key performance indicators (KPIs) to track and measure the effectiveness of brand and growth initiatives.
• Collaborate with sales teams to identify and pursue new business opportunities and strategic partnerships.

Qualifications and Requirements:

• Demonstrated leadership experience, with the ability to inspire and lead cross-functional teams.
• Proven 10+ years of experience in brand management, marketing strategy, and driving business growth, preferably in the FMCG or consumer goods industry.
• Familiarity with market research methodologies, brand tracking, and performance metrics.
• Excellent communication and presentation skills.
• Strong strategic thinking and analytical skills.
• Bachelor's degree in marketing, business administration, or a related field (Master's degree is a plus).
• Strong business acumen and understanding of market dynamics.
• Results-oriented mindset with a track record of achieving targets and driving revenue growth.