Product Marketing Analyst Jobs

About The Role
This role will focus on the marketing aspect of GoFood Merchant initiatives in acquiring new merchants, until improving merchants’ promo participation within GoFood. The initiatives will range from communications, and products, to projects related. In this role, you will collaborate closely with the Lifecycle, Growth & Strategy, and Product team.
What You Will Do

• Create & supervise the executions of initiatives & GTM plans to smoothen the onboarding process
• Create data analysis reports on merchants' behavior as a basis for marketing initiatives, this includes taking the data from Big Query, creating the report, and analyzing the data itself
• Sustain the Top of Mind of GoFood to be the first Online Food Delivery for potential merchants by maintaining SEO & Digital Marketing
• Analyze the performance results for each initiative and GTM made
• Collaborate with other stakeholders such as Social Media, Education, and Sales teams in creating a curriculum for education
• Work and direct copywriters and designers to produce well-fitting content for MSMEs
• Create & supervise the executions of initiatives & GTM plans for merchants to join the promotion program provided by GoFood
• Manage the timeline for content creation and communication schedule

What You Will Need

• Excellent Project Management skill
• At least 3 years experience in Product Marketing/Growth Marketing/Marketing Analyst
• Experienced in stakeholder management
• Bonus points if proficient with SQL
• Possess the critical capability to create marketing initiatives that contribute to business impact
• Proficient with basic SQL
• Had prior experience in planning and using in-app and external communication channels (PN, Email, WhatsApp, etc.)

About The Team
The GoFood Merchant Marketing team is composed of passionate troops who are motivated to help Indonesia SMEs to grow. We take pride in our creativity and agility in solving merchants' issues through marketing means and beyond. We value professionalism as much as we value good teamwork and a fun working environment.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, e-commerce, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek, Tokopedia and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
About Tokopedia
Tokopedia is an Indonesian technology company with a mission to democratize commerce through technology. It has been a driving force behind Indonesia's digital development since its foundation in 2009, with more than 99% of districts and empowered around 12 million merchants listed nationwide. With Nakama ranging all across Indonesia, Tokopedia aims to simplify the lives of many to #FindYourPurpose together.