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Head Of Brand Marketing

Company

MyFundAction
Address Tanah Abang, Indonesia
Employment type FULL_TIME
Salary
Expires 2023-08-21
Posted at 9 months ago
Job Description

  • Monitoring and analyzing brand value; brand awareness, share of voice, brand sentiment, and competitor brand activities, to identify the opportunity and set the best branding strategy
  • Working closely with Creative Unit to define key visuals for all promotion media,
  • Create a communication strategy to delivery MyFundAction update to audience through online channel (social media, online news portal, website placement, blog, user generated content website etc) and offline channel (mass media, TV channel, radio, billboard etc)
  • Identifying market needs and behavior
  • Stay current on market trends and competitive activity
  • Make sure all of MyFundAction promotion media follow the brand guideline and the key visuals
  • Working closely with Operation Department to conduct offline brand activation in Malaysia and international brances
  • Create a strategic branding plan for online presence on social media, including activity with KOL, corporate partners, authority, public figures, etc
  • Create a strategic branding plan for masterpiece MyFundAction project.


Qualifications

  • Min. 5 years in brand management
  • Good communication in English
  • Experienced in online & offline brand activation activity
  • Min. 2 years as brand leader
  • More preferable to have good brand communication and social media management skills