Brand Marketing Manager Jobs

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.
Responsibilities

• Prepare and manage monthly, quarterly and annual budgets for respective brand
• Responsible for customer acquisition and retention
• Analyze consumer behavior and determine customer personas
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Design branding, positioning and pricing strategies
• Monitor competition (acquisitions, pricing changes and new products and features)
• Craft strategies for all marketing teams, including Digital, Advertising, Communications and Creative

Requirement

• Leadership skills with the ability to set and prioritize goals
• Experience running successful marketing campaigns
• Experience with CRM software
• Solid knowledge of web analytics and Google Adwords
• Experience as brand marketing or product marketing preferably within relevant industry, e.g. personal care, wellness, service retailers
• Analytical mind
• BSc or MSc in Marketing or relevant field