Brand Executive - Vision Care

Brand Executive - Vision Care - 2306118455W

Description

This position plays a vital role in supporting marketing head to drive key business objective in driving penetration and acquire new wearers. He / She will be at the forefront on acceleration of emerging new connected commerce business model in Indonesia to build, scale and accelerate Johnson & Johnson Vision Care business as a customer and wearer-centric company, as well as support in driving the ACUVUE® brand experience across various channels & platforms with a closed loop experience for all ACUVUE® consumers.

Responsibilities include;

• Front the partnership management with online platform partners in ensuring an integrated ACUVUE® experience is developed & supported effectively. Be responsible of connected commerce properties performance.
• Drive creative / digital / media agency partners to ensure deliverables in timely manner and meets key metrics
• Work closely with Brand Manager in formulating & execution of digital marketing campaign, e-commerce, on-ground activation, and other demand-generation activities
• Create & own data dashboards as single source of truth, and analyze reports to track & monitor performance, gain actionable insights and optimize results by making best use of the data.
• Co-create & develop digital consumer programs/initiatives in the emerging of connected commerce space ensuring that the programs provide a great experience that builds & grows ACUVUE® contact lens category, acquisition of new ACUVUE® wearers, consumers’ loyalty for our business partners i.e Eye Care Professionals (ECPs) as well as achieving the best purchasing experience for consumers.
• Support the end to end implementation of CRM initiative to drive membership recruitment, engagement and active participation based on the consumer value proposition and brand experience we set to achieve.
• Lead, design and set up end to end business processes, communication & promotional programs together all relevant internal (Sales, Finance, Supply Chain, Marketing, IT) & external stakeholders (ECPs, vendors, suppliers) to adopt, execute & adhere to.

Qualifications

• Strong issue-based problem-solving skills, yet agile and adaptable to changes on-the-go, with resilient and can-do attitude
• Experience with analytics platforms and tools such as Salesforce, Google Analytics, Tableau, Power BI etc. is an advantage
• Understand marketing / brand management principles and able to connect the role of ATL, BTL, CRM into holistic brand building
• At least a Bachelor’s Degree , 2 years experience in category management, brand management, product marketing, CRM, e-commerce or other relevant functions. High potential fresh graduates with strong project deliverable internship experience are encouraged to apply.
• Have great MS Excel skills in organizing numbers and charts to analyze performance and results
• Comfortable to work, communicate, and collaborate with multiple stakeholders from different background
• Assertive with excellent verbal and written communication and presentation skills.
• Well organized, independent with effective time management
• High degree of curiosity, analytical and comfortable to work with multiple sets of data to propose business decision

Primary Location Asia Pacific-Indonesia-Jawa-Jakarta Raya

Organization J&J Indonesia NewCo

Job Function Marketing

Req ID: 2306118455W