Associate, Demand Generation Jobs

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Life at Grab

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Get to Know the Team

The Satellites NCJ team is a young team responsible for Grab business in Pekalongan Raya and Kudus Raya. We make an impact by driving to all business units of GrabCar, GrabBike, Grab Express, GrabKios, GrabFood, and GrabMart Business operations. We are responsible for developing and driving the right strategy to win the market and shape the ideal supply-demand equilibrium while building a sustainable business model. Our team is made up of city leads that will be responsible for operational activities in these cities and a strategic demand generation team that will be in charge of planning, executing, and monitoring demand initiatives. If you are looking for a challenging environment that will expand your horizon and nurture your business acumen while still making social impacts, then you should join our team!

Get to Know the Role

We are looking for an Associate Demand Generation to plan, execute, monitor, and analyze demand generation initiatives in Kudus Raya and Pekalongan Raya. We believe a successful candidate has strong business acumen, leadership, problem-solving, and project management skill, but if you believe you have what it takes then we’d love to hear from you either way. This role is required because we believe that Kudus Raya and Pekalongan Raya cities offer huge opportunities that can be explored and executed. In return, you will get an opportunity to lead many demand-generation strategies and initiatives to win market share and strengthen our business in these cities.

The Day-to-Day Activities:

• This role will be based in Semarang, with high mobility to visit Pekalongan Raya and Kudus Raya
• You are accountable to analyze local insights opportunities and how we could leverage that to increase Grab's market share and make business sustainable in those cities
• You will monitor budgeting for program and activation, including close coordination with appointed vendors regarding budget spending and tracking
• You will lead close coordination with other teams to do post-mortem & ROI analysis based on investments made
• You are responsible for mapping demand generation opportunities in cities (tap in events, create program collab with schools & univ, etc)
• You will report to City Manager Satellites NCJ (Pekalongan Raya & Kudus Raya)

The Must-Haves:

• Good in written and spoken English, with excellent communication skills
• You showcase strong business acumen and understanding of investment analysis (PnL and ROI analysis)
• Willingness to travel to sub-cities in Pekalongan Raya and Kudus Raya
• You are experienced to negotiate and deal collaboration projects with any external stakeholders/partners
• You are familiar with using Excel and Powerpoint in reporting activity
• You have Heart, Hunger, Honour, and Humility
• Passionate about the social mission and making a positive impact in emerging markets
• Bachelors/Master's degree, preferably in management, analytics, business or engineering, or any relevant experiences.
• You have experience with managing projects and leading teams. You have to be comfortable with managing multi-function stakeholders

The Nice-to-Haves:

• Exposure and experience with creating dashboards of Tableau, PowerBI, etc
• You are familiar with Pekalongan Raya and Kudus Raya (local insight or previous projects)

Our Commitment

We recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers.