Senior Strategic Planner Jobs

Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. The Song revolution is changing everything. It’s everywhere – transforming how we work and play. Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture Song is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. At the forefront of Accenture Song, you’ll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises. Join us and become an integral part of our experienced Song team with the credibility, expertise and insight clients depend on. Song is a design and innovation consultancy. We create useful, effective, and desirable digital services that people love. We help the world’s leading businesses make complex systems simple and elegant with the power of design.

To develop creative brief

To translate client’s marketing problem or ambition into communication challenge

To succinctly describe the target audience so they come alive

To articulate the insight that will drive the communication strategy

To formulate the single-minded proposition

To write guidelines about the tonality and other considerations for execution

To lead the creative briefing meetings

To assist creative team during the creative development process by providing inputs on how well the generated idea answers the communication challenge in the brief

To develop mastery on an agreed particular consumer segment

To develop mastery on an agreed particular product category

To develop sufficient knowledge base to work with research agencies

To develop research briefs

To become a contributive partner of the research agency during the research process

To evaluate research reports

To develop and deliver the presentation on the communication strategy in front of clients

To assist the process of selling the creative work

Job Qualifications

Minimum 4 years of experience in Branding and Comms field, preferably in Branding Agency or Creative Agency

Strong analytical skill

Strong critical thinking ability

Undying fascination about human behavior

Passion about art, literature, or pop culture

“I could be wrong” mindset

Already familiar with agency’s process (must have worked in an agency before, either as client service or creative)