Online Marketing Manager - Allofresh

AlloFresh is a joint venture company between Bukalapak, Trans Retail Indonesia, and Growtheum Capital Partners. Established in early 2022, we offer more than 150,000 SKUs that can be delivered in three hours to your doorstep.

We’re expanding the business to more cities across Indonesia & welcoming a great talent like you. Let’s enjoy the ride together!

About The Role

Calling all digital savvy, who is very passionate about all online platforms and digital media literation. We want you to be the lead of our growing team! As the key person for online user acquisition and also retention.

:

• Partners with CRM, growth, brand marketing, and creatives to plan an online marketing campaign, guiding the strategic plan that outlines the objectives, goals, strategies, and tactics
• Oversee strategy and creation of online marketing channel, growth the number of installments, transactions and loyal users
• Responsible for all online marketing channels; (1) Internal Leads: produce & analyze campaigns in Google, Meta, etc.; (2) Vendors: produce & analyze campaigns in programmatic ads platforms; (3) Omni channels boosting, including e-commerce and online B2B platforms
• Taking overall GMV as the ultimate goal, responsible for the critical goals of the entire user life cycle, including the number of installments, new customers, and transactions
• Oversees SEO planning and analyses the output

Requirements:

• Proficiency in working in a fast paced, fluid environment where priorities shift regularly
• At minimum 5 years of work experience in digital marketing or online marketing
• Making sense of complex, high quantity, and sometimes contradictory information to solve problems effectively
• Able to execute ideas and work with agency, vendors and internal team
• Bachelor degree at minimum, master degree preference
• Experience with modern software development, product management practices, agile methodologies, test-driven development, and continuous deployment
• Able to apply knowledge of online business and the marketplace to advance the organization’s goals
• At minimum 3.50 GPA
• Proficiency in communicating with and influencing functional and technical team members at all levels in the organization
• Experience working as an online marketing in a technology or start-up company/business consultant background
• Proficiency in identifying goals, metrics, and analytics to measure product value
• High achiever and willing to learn
• Proficiency in conducting competitive research and analysis